Practical examples and possibilities in promoting youth entrepreneurship Epp Vodja JA Eesti

Junior Achievement Estonia NGO delivering programmes for educating young entrepreneurial people in (for) Estonia. Member of JA-YE Europe (42 countries) and JA Worldwide

JA Eesti in Estonia

The Best practices against youth unemployment Student Company Job Shadow Day Entrepreneurship education from early childhood

European Commission, 2005 Student company programme is one of the best tools for educating young entrepreneurial generation.

Student Company programme in Estonia 1992 – – ?

What is a Student Company - Active Learning programme – real business simulation; - Good tool for getting knowledge – but more important: - learning teamwork and leadership - experiencing responsibility - obtaining self-confidence - discovering new features in people…. - FUN, FUN, FUN

Student Company in Estonia Part of a lesson or extracurricular activity Voluntary or mandatory The whole class or in small groups What is different in Estonia Also outside of school

Facilitators Teacher – teaches, gives directions, follows the process, says NO…, helps out of holes Business consultant – role model, relates to real business, mentor.

What is it all about? 1. Launching a company 2. Drawing a business plan (KISS) 3. Running a company 4. Closing a company

Launching - Choosing a product or a service - Deciding about management - Choosing a name - Allocation of responsibilities - Deciding about the need for capital - Registration in JA Estonia

Business plan Business idea What? Whom? How? Market research Customers? Competitors? SWOT Budget, profit and loss forecast Risk analysis

Running the SC Production or delivering a service Supplying (cheap material!!!) Marketing Selling Teamwork Accounting PR and work with employees, Time planning, etc

Closing Conclusions Final report Profit allocation or – covering the loss? Closing Certificate from JA Estonia

FUN? Regional trade fairs (ca 6-7) Annual JA Estonia Trade Fair in Tallinn Kristiine Shopping Centre (2011 – 94 SCs) Student Company Competition Conference for international SC-s Training sessions in management, marketing, accounting, presentation skills.

Foreign relations JA Estonia is a member of JA-YE Europe Trade fairs in other countries European SC trade fair (2012 in Switzerland) European SC competition Enterprise without Borders program

Our top is the top 2003 STAFF (Paide Ühisgümnaasium)– III in European competitions in Londonis 2004 (Tsirguliina)– II in Malta 2006 Volli – II Switzerland 2007 GLOVE –II in Berlin 2009 Roheline Jälg (Touch of Green) I in Rotterdam

Tänan tähelepanu eest! Epp Vodja

What is it all about? (Results in UK during 40 years) 1.Alumni of student companies creates twice as many businesses as their peers 14 % versus 7 % 2.They manage more their own companies % of them have been in entepreneurs. 4.In age18 -21: SC - 16 %, RG-3 % 5.In age 30-40: SC- 32 %, RG 18 %

ALso others have higher salaries

Attitude towards work

Results in Estonia We have Karoli Hindriks and Sten Saar: traffic reflectors and copybooks with formulars (sold in 5 European countries). Both say: we did not dare to think about business before.

A good tool against unemployment Matheco – 2 different companies created Easier to get job Winners get benefits for going to universities

More often Alumni of SC programme create their business in the field they have studied after graduating their studies

More important Self confidence and new perspectives

We still need our own research Short period Lack of money

Job Shadow Day One shadow to one person One day Purpose: to get an insight to the future job

Benefits from JSD For a student Knowledge (what is the day like) Relations Real job offer For a company Marketing Feedback Employees

Student Company programme is supported by

Thank you for your attention!