Corporate Social Responsibility in Europe FULL PRESENTATION RESULTS Stewart Lewis 9 November 2000

Content How important is Corporate Social Responsibility? What do the public do themselves? What are the priorities for companies? Ethical Consumerism –will people pay more? Communication

Importance of Social Responsibility "Industry and commerce do not pay enough attention to their social responsibilities" DisagreeAgree Q All Switzerland France Great Britain Italy Belgium Portugal Spain Finland Base: All ‘European’ public (12,162). September 2000 Germany Denmark Netherlands Sweden

Methodology

Detailed Methodology Belgium 1056Telephone Denmark 1001Telephone France 1034Face-to-face Finland 1012Face-to-face Germany 1014Face-to-face Italy 1014Face-to-face Netherlands 1004Telephone Portugal 1019Face-to-face Spain 1003Face-to-face Sweden 1000Face-to-face Switzerland 1006Telephone Great Britain 999Face-to-face MethodologySample Size Base: All ‘European’ public (12,162). September 2000

Judging Companies QWhat factors are most important to you when making a judgement about a company? Base: All ‘European’ public (12,162). September 2000 Product quality/ reputation Customer service Being open and honest Respect for Human Rights Financial reputation Business management Healthy/ safe work environment Other Don’t know Environmental practices/ impact Investment in the community

Importance of Social Responsibility "Industry and commerce do not pay enough attention to their social responsibilities" DisagreeAgree Q All Social Class Women Men CSR Activists Under 18 Base: All ‘European’ public (12,162). September

Companies or Government? Base: All ‘European’ public (12,162). September 2000 All % Agree QResponsibility for helping to address social issues increasingly lies with large companies in addition to the government. Great Britain Italy Denmark % Disagree Netherlands Belgium Portugal Finland Germany France Spain Switzerland Sweden

Importance in Purchasing Decisions Base: All ‘European’ public (12,162). September 2000 All % Important QWhen forming a decision about buying a product of service from a particular company or organisation, how important or unimportant is it to you that it shows commitment to social responsibility? Finland Netherlands % Not important Belgium Italy Denmark Great Britain Germany France Switzerland Sweden Spain Portugal

How Important across Europe? % Very Important QWhen forming a decision about buying a product or service from a particular company or organisation, how important is it to you that it shows commitment to social responsibility? All Germany Netherlands Switzerland Italy Denmark Great Britain Finland France Belgium Spain Portugal Base: All ‘European’ public (12,162). September 2000 Sweden

What are the Priorities for Companies? Ensuring operations respect human rights Q Looking at this card, please could you tell me which areas you feel are important that companies contribute to or support? Providing secure jobs to employees Protecting in health and safety of its workers Helping solve social problems Ensuring products do not harm the environment Supporting charities and community projects Base: All ‘European’ public (12,162). September 2000 Investing in education and training Treating all employees fairly Ensuring no participation in bribery Listening/ responding to public Social responsible investment No opinion

Priorities - Across Europe Education & Training All Finland Greece Netherlands Belgium Italy Denmark Great Britain Germany France Switzerland Swede n Spain Portugal Q Looking at this card, please could you tell me which areas you feel are important that companies contribute to or support? Base: All ‘European’ public (13,000). September 2000

Ethical Consumers Actively sought information on a company’s social and ethical activities QCan you tell me which of the statements on this card, if any, apply to you? Don’t think it’s companies’ responsibility to address social and ethical issues Frequently discuss companies’ social and ethical behaviour with family and friends Would describe myself as an ethical consumer Am Sympathetic to environmental and social concerns but not active Would recommend a company to friends and family because of its social and ethical reputation Base: All ‘European’ public (12,162). September 2000 None of these Don’t know

Where are Ethical Consumers? All Finland Netherlands Belgium Italy Denmark Great Britain Germany France Switzerland Swede n Spain Portugal Q I would describe myself as an ‘Ethical Consumer’ Base: All ‘European’ public (12,162). September 2000

CSR Activists Given voluntary help to a good cause QPlease can you tell me which, if any, of the activities on this card you have done in the last twelve months? Given money to a good cause Bought a products or service because of an established link to a good cause Chosen to buy goods and services because of a company’s social ethical reputation Felt guilty about an ‘unethical purchase’ Recycled household material/waste Actively campaigned about environmental/ social cause Bought a product which was labeled as social, ethical or environmental I have bought organic food Base: All ‘European’ public (12,162). September 2000 None of these Don’t know

CSR Activists - Across Europe CSR Activists All Spain Finland Portugal Sweden Germany Netherlands Great Britain Belgium Denmark Italy Switzerland France QPlease can you tell me which, if any, of the activities on this card you have done in the last twelve months? Base: All ‘European’ public (12,162). September 2000

Paying More? Neither agree nor disagree Tend to agree Don’t know/no opinion Tend to disagree QI would not be willing to pay more for products that are environmentally and socially responsible Base: All ‘European’ public (12,162). September 2000 Strongly agree Strongly disagree

Pay more for responsible products? Base: All ‘European’ public (12,162). September 2000 All % Agree QI would not be willing to pay more for products that are environmentally and socially responsible Finland Netherlands % Disagree Belgium Italy Denmark Great Britain Germany France Switzerland Sweden Spain Portugal

Communication Compulsory Environmental, Social and Community report QCompanies who actively support society can communicate their activities in different ways. Which do you feel are the most appropriate methods? Voluntary report by companies Information on companies’ web sites Producing company ‘mission and values’ Advertising on television or in the press Stories on television/press Posters/leaflets in retail outlets Internal communication On products/labels Independent ‘league table’ Companies should not communicate these activities at all Base: All ‘European’ public (12,162). September 2000 No opinion