1 Royal Canadian Legion Focus on the Future DRAFT 1

2 Strategic Planning Process Step 1 – Set Strategic Direction Step 2 – Create Action Plan Step 3 – Implement Action Plan Step 4 – Measure, Review, Report, Revise Communicate, communicate, communicate!

3 Step 1- Set Strategic Direction

4 Previous Our mission is to serve Veterans and their dependents, to promote Remembrance and to act in the service of Canada and its communities. Legion’s Mission Step 1 – Strategic Direction Revised Our mission is to serve Veterans, which includes currently serving Military and RCMP Members, and their families, to promote Remembrance and to serve our communities and our country. Revision accepted by DEC unanimously February 26, 2011

5 Legion’s New Core Values ServiceWe provide dedicated support and compassionate assistance. IntegrityWe behave ethically and in a manner that inspires trust, mutual understanding and confidence. RespectWe are supportive, inclusive, courteous and fair to all, honouring the dignity and worth of every person. LoyaltyWe are steadfast in our patriotic allegiance to the Sovereign, to our country, to the Royal Canadian Legion and to our Comrades. TeamworkWe cooperate and work together selflessly, in Comradeship, to achieve our shared Mission. Step 1 – Strategic Direction Accepted unanimously at DEC February 26, 2011

6 Legion’s New Vision Our Vision is to be the most highly respected Canadian volunteer service organization, dedicated to serving Veterans, including currently serving Military and RCMP Members, and their families, to providing effective national leadership on Remembrance and to selflessly serve our communities and our country. Accepted by DEC unanimously February 26, 2011 Step 1 – Strategic Direction

7 Strategic Objectives Pro-active and transparent communication with all levels of the RCL will be essential: Listening to inputs received by Provincial/Branch levels Flexibility to adjust Strategic Direction and Action Plan based on advice and feedback Step 1 – Strategic Direction

8 Strategic Objectives The Committee’s SWOT Analysis, Deductions and related discussions, lead us to consider the following Strategic Objectives: A) Review and update the Legion Mission Statement as well as to create a Vision Statement and a list of Core Values; B) Review and update all current RCL programs to ensure that they remain relevant and that their assigned priority and resources are appropriate; C) Review and clarify RCL decision-making processes and committee structure; D) Promote and foster change, emphasizing inclusiveness, openness and transparency at all levels in the organization; Step 1 – Strategic Direction

9 Strategic Objectives E) Improve training and development for potential RCL leaders; F) Improve retention, recruitment and renewal of members; G) Improve internal and external communication and marketing, including establishing an agreed upon "Legion Brand"; H) Actively promote the RCL both internally and externally; I) Work together to ensure unity of purpose across the RCL, reflected by Branches, Provincial Commands and Dominion Command speaking with one voice and having a common identity and well understood and agreed, shared goals and objectives. Step 1 – Strategic Direction

10 Step 2 – Create Action Plan Proposed Next Steps

11 Create Action Plan What is next? Develop Strategic Objectives into Actions Define goals Establish parameters, tools and measurement criteria Assign responsibilities for planning and implementation Establish timelines Active involvement/engagement in process Members – Branches – Commands Committees Staff Step 2 – Create Action Plan

12 Create Action Plan What is next? As part of the process, we will: Seek Committee input Conduct focus groups and surveys Get feedback from all sources Ensure ongoing two-way communication Encourage other ideas Step 2 – Create Action Plan

13 Thank you!