Andy Shaw Director of Volunteer Support and Business Delivery S/SE Conference Old Thorns Manor Hotel, Liphook 11 May 2015
Mission Statement Promoting fulfilling lifestyles by providing sport and leisure opportunities.
Topics Financial performance 2014 – CSSC Ltd Recruitment & Retention Expansion of Membership Recruitment Team New Strategic Plan
Topics New website Highlights of – Some priorities
Financial performance – CSSC Ltd 2012 operating deficit of £545k 2013 operating deficit of £144k 2014 operating deficit of £102k Jan - Mar 2015 – ahead of budget
Recruitment & Retention 2014 headlines Total membership end 2013 – 115,986 Total membership end 2014 – 116,181 Held total membership static for first time in 12 years (except 2010) Number of new members recruited in 2014 up on 2013
Recruitment of New Members 2014 & Difference 2013/2014 Year end13,90211, % Difference 2014/2015 January1,3071, % February1,0771, % March1,6201, % Q Total4,0043, %
New Members and Leavers New MembersLeftNet 11,67813,972-2,294 New MembersLeftNet 13,90213, Membership income ahead of budget.
Recruitment & Retention Member Get Member ( started July 2011) 2014 – 3, – 2,619 = up 39.1% on % of new members recruited through MGM in 2014 Sep 2013 increased incentive from £5 to £ % retention rate of MGM recruited within 1 year
Recruitment & Retention Linked Membership ( started July 2011) 2014 – 1, – 1,221 = up 3.8% on % of members recruited in 2014 through MGM scheme are LM Review
Recruitment & Retention Public Sector 2014 total PS – 2, total PS – 1,848 = up 29.8% on 2013
Recruitment & Retention Marketing Executive – Retention Retention action plan: –Cancellation survey –My CSP –Approaching retirement campaign –Office Champions
Expansion of Membership Recruitment Team Recruitment Executive North West – Henry Jeffers Recruitment Executive London – Suzanna Kane Telesales Executive – Charlotte Richardson
WHO WE ARE/VALUES CONTEXT SETTING - SWOT & PESTLE MISSION Promoting fulfilling lifestyles by providing sport and leisure opportunities Strategic Plan RECRUITMENT & RETENTION STAKEHOLDER ENGAGEMENT OUR OFFER TO OUR MEMBERS INCOME GROWTH & ASSET MANAGEMENT GOVERNANCE & ACCOUNTABILITY HEAD OFFICE STAFF
New Website Update on progress What we can expect: –Online joining, re-joining and renewals –Registering & paying for events online –My CSSC Page – the ability for members to update their personal profile page –New database providing more accurate & up to date information
New Website –Quick & easy access to services –A clean, crisp, fresh design –Online learning for volunteers (e.g. managing events safely) –A wider selection of cinema e-tickets (OLS)
Highlights of 2014 Membership stabilising Increasingly positive tone across CSSC Positive group financial results Appointment of Regional Diversity Champions
Highlights of 2014 HO staff gaining qualifications in volunteer management Members relatively happy – but no room for complacency Volunteering going well – delivery and support
2015 – Some priorities Growing membership Delivering new website Completing delivery of the current Strategic Plan Creating the new Strategic Plan 2016 – 2018 Delivering volunteer support initiatives Developing sport & physical activity in CSSC Expanding our portfolio of national member benefits
2015 – Some priorities Achieving greater clarity around expectations Rolling out Quality Street Investing in sport, taster days and other initiatives Annual Conference CSSC Games
Questions Any questions?
Thank you!