What is Flex Serve?

Express wash conveyor with free vacuumsExpress wash conveyor with free vacuums Typically friction – (St. Louis Touch Free)Typically friction – (St. Louis Touch Free) Menu prices typically start at $3Menu prices typically start at $3 Typically have an attendant on duty to help load vehiclesTypically have an attendant on duty to help load vehicles Typically have dual gate entry systemsTypically have dual gate entry systems Sold to operators as high volume washesSold to operators as high volume washes Modeled after Benny’s in Baton Rouge, LAModeled after Benny’s in Baton Rouge, LA Concept pushed by Sonny’s and other full serve conveyor suppliersConcept pushed by Sonny’s and other full serve conveyor suppliers Sold to deliver 150 cars per hourSold to deliver 150 cars per hour Good number have been sold in southern USGood number have been sold in southern US

Flex Serve Locations

What about dual gate entry systems, how do they work?

Who are Flex Serve Customers?

Who Are Flex Serve Customers? Independent investorsIndependent investors Existing tunnel operatorsExisting tunnel operators Existing car wash operatorsExisting car wash operators Quick TripQuick Trip

What Is Flex Appeal?

What is Flex Appeal RYKO's marketing version of Flex ServeRYKO's marketing version of Flex Serve Began with a select group of RYKO distributors, RYKO sales people and RYKO engineering.Began with a select group of RYKO distributors, RYKO sales people and RYKO engineering. Several meetings and conference calls September through NovemberSeveral meetings and conference calls September through November Decided on a strategy to takes the concept to the next levelDecided on a strategy to takes the concept to the next level

What is the strategy with RYKO’s Flex Appeal? Address a “hot” market segment we may have been missingAddress a “hot” market segment we may have been missing Draw more traffic and sales leads with the Flex Appeal ConceptDraw more traffic and sales leads with the Flex Appeal Concept Potentially defend oil industry customersPotentially defend oil industry customers Convert Flex Serve customers to RYKO Flex AppealConvert Flex Serve customers to RYKO Flex Appeal Compete more effectively and provide more sales, with a more advanced offerCompete more effectively and provide more sales, with a more advanced offer Provide better profits via a lower initial investment and lower cost of operation to Flex Appeal Operators.Provide better profits via a lower initial investment and lower cost of operation to Flex Appeal Operators. Sell more car wash equipmentSell more car wash equipment

Action plans! Develop sales and marketing support materialsDevelop sales and marketing support materials Develop drawings and other engineering supportDevelop drawings and other engineering support Outsource products not currently available to make this concept viableOutsource products not currently available to make this concept viable Train the field on the conceptTrain the field on the concept AdvertiseAdvertise Sell equipmentSell equipment

RYKO Flex Appeal Products

What is different about the RYKO Flex Appeal conveyor? Very little!Very little! More of the same RYKO components (in some cases)More of the same RYKO components (in some cases) longer conveyor track (in some cases)longer conveyor track (in some cases) Dual gate entry system (in some cases)Dual gate entry system (in some cases) Central Vacs offered free to wash patronsCentral Vacs offered free to wash patrons One other component to be sourcedOne other component to be sourced Tire shine applicatorTire shine applicator

Flex Appeal Advantages! With or without gatesWith or without gates With or without attendantsWith or without attendants With free central vacsWith free central vacs Or RYKO code vacsOr RYKO code vacs As good or better wash!As good or better wash! The potential for a much lower: Initial investment and cost of operationThe potential for a much lower: Initial investment and cost of operation

Sales and Marketing Support

The Advertisement This advertisement Has been running in the national car wash publications Since the beginning in the month of November. People who read the ad will be encouraged to call or visit our web page for more information on Flex Appeal

Magazine Americas Car Care Business Professional Car Washing Auto Laundry News Modern Car Care These are the publications where ads have run in November 2004 and January 2005 People who request more information on Flex Appeal are sent:

Brochure The Flex Appeal brochure Promotes our conveyor packages and the advantages our system offers over other types of washes The Flex Appeal brochure also helps promote the features and the benefits of our code activated equipment Flex Appeal Brochure

Pamphlet The Flex Appeal Pamphlet is a step-by-step explanation of the benefits of offering flexible service at the car wash site. Various aspects of our equipment is highlighted in each step Flex Appeal Information Pamphlet

Product Guide To help customers and sales people see all of the parts available in the Flex Appeal line, the product guide makes it easier for people to create and order a Flex Appeal system The Product Guide includes part numbers, a picture and a description of individual components of the line. This will be important when an existing conveyor customer wants to upgrade or add on. Flex Appeal Product Guide

Success Stories The Flex Appeal Success Stories Brochure feature Ryko customers telling about their car wash successes Car wash owners, like everybody react positively when “one of their own” tells about their successes Flex Appeal Success Brochure

MARKETING MATERIALS AVAILABILITY Flex Appeal Ads Began in November Issues Flex Appeal BrochureAvailable NOW Flex Appeal PamphletAvailable NOW Flex Appeal Product GuideAvailable NOW Flex Appeal DrawingsAvailable NOW Flex Appeal Component Dimensions and configurations Available NOW Package pricingAvailable NOW Web site AdditionAvailable NOW Flex Appeal Ad

Flex Appeal Pricing Available todayAvailable today Configurations to match Sonny’sConfigurations to match Sonny’s Head to head features to featuresHead to head features to features CompetitiveCompetitive

Outsourced Products

Dual gates for Flex Appeal Dual gates are available from ICS.Dual gates are available from ICS. ICS focus is Tunnel Master SoftwareICS focus is Tunnel Master Software ICS out sources the gates and the coin boxesICS out sources the gates and the coin boxes Contact ISC and they will handle the saleContact ISC and they will handle the sale Distributors are free to contact ICS directlyDistributors are free to contact ICS directly Dual gate system runs $70,000 +Dual gate system runs $70,000 + You have to decide with your customer the value of running dual gatesYou have to decide with your customer the value of running dual gates

Central Vacs for Flex Appeal Central Vacs are available from VacutechCentral Vacs are available from Vacutech You contact Vacutech and they handle they handle the sale, installation and warranty.You contact Vacutech and they handle they handle the sale, installation and warranty. Information packs will be sent out within the next couple of weeksInformation packs will be sent out within the next couple of weeks Central vac systems sell for around $30,000Central vac systems sell for around $30,000 Distributors are free to contact Vacutech directlyDistributors are free to contact Vacutech directly

Engineering Support

Drawings Generic site plans and equipment drawings are available today for 50 through 150 foot Flex Appeal ConveyorsGeneric site plans and equipment drawings are available today for 50 through 150 foot Flex Appeal Conveyors Site specific drawings are also available through RYKO’s normal process for conveyor drawingsSite specific drawings are also available through RYKO’s normal process for conveyor drawings

Equipment configurations Now availableNow available Table showing space required for each componentTable showing space required for each component Build your own conveyorBuild your own conveyor Limits on component useLimits on component use Combinations of components in length efficienciesCombinations of components in length efficiencies

Next Steps

Starts With You! Flex Appeal is available nowFlex Appeal is available now RYKO is ready to support your effortsRYKO is ready to support your efforts There is opportunity to sell equipment by pursuing Flex Appeal opportunities todayThere is opportunity to sell equipment by pursuing Flex Appeal opportunities today Use the materialsUse the materials Follow up on sales leadsFollow up on sales leads Call for support!Call for support!

Conclusion

Flex Serve is “HOT”Flex Serve is “HOT” RYKO has developed a concept to get you into the businessRYKO has developed a concept to get you into the business Marketing and advertising support materials are available todayMarketing and advertising support materials are available today Engineering support is available todayEngineering support is available today It’s time to sell Flex AppealIt’s time to sell Flex Appeal

2005 Winter Sales Meeting