SHORT EVENT PRESENTATION Cycling. MTB. Running. NORDIC WAYS ”The leading sport events company in China within our fields”

 Why Cycling?  Special Opportunities  Events Introduction  Media Focus  Company Presentation

Cycling: Adventure, Healthy, Excitement, a Way of Life

Why Cycling ? China: The biggest Cycling Nation in the WorldChina: The biggest Cycling Nation in the World – Cycling as a sport, has been getting increasing attention of both media and the Chinese audience Cycling Events in ChinaCycling Events in China – China’s cyclists - Leading China’s new drive for a healthy lifestyle – Proven extensive media interest and coverage  Clear Event Concept: Everyone can take part  Mass Sports: Healthy, Green and Environmental Target GroupTarget Group – Age group: 80% between 25－45; Incomes: Above RMB 4000/ month – Company teams, both Chinese as well as foreign – People with strong awareness of brands & quality life Brand MarketingBrand Marketing – Sports marketing via cycle events—Unique, Interactive & Cost Effective – Communication tool between companies and customers – Build long-term branding values and loyalty – Personal participation and experience

Special Opportunities Tailor made training programs/seminars for customers –Professional instructor with elite sporting career background Hospitality for Company groups –Luxury Hotel Accommodation –High-class catering –Event Partcipation in special company group race –Media happening with positive brand exposure Conference/Trade Talks –Conference meetings in a unique sport setting –Combine your company conference or annual meeting with sporting activities Teambuilding –Take the opportunity to strengthen peer-to-peer relationship –Cost effective management training –Get happy, healthy and productive employees!

Event: 3 days stage race across the vast Inner Mongolian Grasslands Date: 1st weekend of July Venue: Xiwuqi, Inner Mongolia Participants: 500 participants from 20+ countries Track: Stage 1: 52/18km, Stage 2: 40km/30km, Stage 3: 83km/26km What’s Special ： The only Mountain Bike stage race in China Experience the nomadic lifestyle, stay in Mongolian yurts, bonfire and barbecue Friendship - adventure - nature Genghis Khan MTB Adventure

Grassland Extreme Marathon Grassland Extreme Marathon Event: International marathon event on the Wuzhumuqin grassland ”Experience the greatness of nature while taking on the ultimate physical challenge” Date: 1st weekend of July Venue: Xiwuqi, Inner Mongolia Participants: 300 Track: Full Marathon 42km, 1/2 Marathon 21km, 1/4 Marathon 10km Whats Special: The only grassland marathon in China Appealing to long distance runners

Xiwuqi, Inner Mongolia Xiwuqi is located in the east part of Xilinguole League. Area km2, including 5 counties,1 town and 1 forest industry park. Xiwuqi has rich mineral deposits such as coal, iron and nickel and it has already been named as an important resource grounds by the National Development and Reform Commission. Fast growing in recent year with an 18 percent rise in GDP between Disposable income has also risen with about 7.5% Developing its green animal husbandry and unique grassland tourism 53% of participants between % Chinese. Mostly from Beijing and Northern China

Vasa Cross Country Running Festival Event: Cross country running for elite and amateur Date: 3rd weekend of June Venue: Jingyuetan Park, Changchun Participants: , Spectators: , Total people/times: Track: 30km, 16km, 7.5km, 2.5km in the forests of Jingyuetan Park Plus Childrens Race for the youngest! Whats Special: Everyone can take part in Lidingoloppet China! Unique cooperation with Lidingoloppet in Sweden – winners of 30km goes to Sweden and vice versa

Changchun, Jilin Changchun is a City of 7.5 million in Chinas Jilin province. It is home to some of the largest automotive manufacturers in the world like FAW s joint ventures with -Volkswagen, Audi and Toyota Changchun achieved a GDP of RMB billion in 2007, having increased two-fold over 5 years. Changchun hosted the 2007 Winter Asian Games. The GDP per capita was ¥28,131 (ca. US$4,050) in 2007, ranked no. 52 among 659 Chinese cities. Changchun hosts the yearly Changchun International Automobile Fair, Changchun Film Festival, Changchun Agricultural Fair, Education Exhibition and the Sculpture Exhibition.

Vatternrundan China Event: Granfondo (Long distance) road bike competition for amateurs Date ： Autumn Venue: Yuxi,Yunnan Participants: 400 Track ： 180km around Fuxian Lake at about 1500m high altitude What’s special ： the Chinese version of the worlds biggest cyclo event - Vatternrundan The longest Road Bike Competition in China Road Bike track on the Yunnan-Guizhou Plateau with the stunning nature scenes of Yunnan

Time: Spring Participants: 500 Venue: F1 Circuit Shanghai Program: Road race, Individual Time Trial & company relay What’s special: High media attention with a great impact on the market. Event held on the Formula 1 Race track. Excellent opportunity for the sponsor to do hospitality for exiting and potential customers in this unique arena. Shanghai Bike Festival

Great Wall Bike Festival Event: The longest running amateur bike festival in China Time: Spring Participants ： Attracting over 1000 participants. Chinese: Venue: Laoshan Beijing, 2008 Olympics Cycling Venue What’s special ： The Fun of Cycling for Everyone in Beijing! Guest appearances by Chinese and International Champion bikers Corporate and Embassy participation. High media interest Many race categories: Elite, Amateur, Senior, Kids, Relay for Universities and Companies

Great Wall Bike Festival - Participant Analysis Participants Age 46% of participants are between 26 and 35 years old. 68% is younger than 35 95% is younger than 45 24% of participants are foreigners, representing 15 different countries, 76% of all participants are Chinese, coming from 20 different provinces across China in

Birkebeinerrittet China Event: The sister event to the worlds biggest mountain bike race Time: September Venue: Yakeshi, Inner Mongolia Participants: 500 Track: 25 or 65km tough mountain biking Whats Special: Held in Da Xing An Ling forest – The largest modern National forest area in China. A magnificent and unpolluted nature reserve An event with a unique Nordic historic and cultural setting held in cooperation with the Norwegian Birkebeinerrittet MTB Race Organization Committe Norway-China international MTB friendship and culture exchange

Yakeshi, Inner Mongolia Yakeshi ”The Capital of Chinas forest industry” at the great Daxing Anling forest Population: ca 400,000, Area: 27,590 km2 In 2008, Robert Bosch Gmbh set up a ESC-development testing facility for cars in Yakeshi. Blooming tourism - Yakeshi has a brand new downhill skiing facility for locals and tourists Participants from North-East China 85% of participants between yrs of age

Media Focus TV ： CCTV-5, CCTV-9, Oriental Satellite Channel, Phoenix TV, Beijing TV, Shanghai TV, Local TV Station… Newspapers & Magazines newspaper: China Sports Daily, China Daily… 8-10 Magazines: Wings of China, Outdoor Life, City Weekend, Cycling… Online Media: Sohu, Sina, Xinhua Net, Baidu…>10 websites International Media: EBU, AP and 5-8 international newspapers and magazines

Company Presentation Nordic Ways is a company dedicated to developing, producing and promoting brand sports events in China, focusing mainly on sports with strong traditions in the Nordic countries. With extensive sport management experience, cross-cultural expertise and long-term committed collaborations, we provide a wide range of tools for marketing, PR and teambuilding for our strategic and commercial partners. PROMISES  We deliver exciting and challenging sport events for elite and amateurs alike  We offer a unique arena for companies and brands in the Chinese market  We play a key role in the sport development and event industry in China  We create a hub for exchange of ideas and competence VALUES  Pioneering  Committed  Passionate  Playful