Regional Policy Eurobarometer survey about Citizens' awareness and perceptions of EU Regional policy Key findings Peter Fischer, European Commission, Directorate-

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Presentation transcript:

Regional Policy Eurobarometer survey about Citizens' awareness and perceptions of EU Regional policy Key findings Peter Fischer, European Commission, Directorate- General Regional and Urban Policy Prague, 22 May 2014

Regional Policy Levels of awareness vary greatly

Regional Policy Good news: if aware, citizens perceive the policy as very positive

Regional Policy

Perceived benefit in the Czech Republic

Regional Policy

Conclusion 1) Analyse the findings and use them when drafting your communication strategy, notably with regard to the appropriate media channels to use 2) Use the data as benchmarks for the evaluation of your communication activities

Regional Policy The entire report of the Flash Eurobarometer survey 384 and the national factsheets (in EN and national language) are available at: rch_390_375_en.htm Thank you for your attention!

Regional Policy Why was the impact negative?