Dundee Health Central Tim Steiner for Dundee City Council
Programme objectives “Encourage active travel to promote healthy lifestyles for residents of and visitors to central Dundee” Improve health, the local economy and social inclusion Support established programmes Trial a range of measures; taking (some) risks and not afraid of failure Aspire for a legacy of mainstreaming of Smarter Choices across the city-region
Principles Project area: Dundee city centre, Universities and nearby residential districts Change behaviour through six pathways: NHS patients Children and their parents City centre workers University students and staff Local residents City centre visitors
1 Programme: 10 Projects Personalised travel planning Infrastructure: Improved active travel networks Public realm Short term cycle hire Network condition rangers Education/information: Active travel brand Active travel information Active prescriptions Active Kids – Active Parents Public transport incentives
Progress to date… Communication with all stakeholders Project and programme managers assigned Project scopes and budgets refined Communications strategy and risk registers developed Draft brand prepared