Public-Private Partnership in a city: The success Story of Barcelona Pere Duran Turisme de Barcelona General Manager Moscow, March 15th, 2010 Federal Agency.

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Presentation transcript:

Public-Private Partnership in a city: The success Story of Barcelona Pere Duran Turisme de Barcelona General Manager Moscow, March 15th, 2010 Federal Agency for Tourism Russian Federation

Barcelona 1992 Summer Olympic Games Turisme de Barcelona New Tourism Promotion Policy Critical REFLECTION Federal Agency for Tourism Russian Federation

Major events 1888 Universal Exhibition 1929 International Exhibition 1952 Eucharistic Congress 1982 FOOTBALL WORLD CUP 1992 OLYMPIC GAMES 2002 International Gaudí Year 2004 Universal Forum of Cultures Federal Agency for Tourism Russian Federation

1987 (1992) 1993 From “Generic Promotion” to “Segmentation” from ONE Barcelona to MANY Barcelonas Reflection Process 1993 Public Administration + Private Sector (City Hall) (Chamber of Commerce) Turisme de Barcelona Federal Agency for Tourism Russian Federation

Executive Structure General Management Back-up structure Programme segmentation of what the city has to offer adapted to the demand which is also segmented Federal Agency for Tourism Russian Federation

Barcelona destination for meetings Barcelona destination for shopping Barcelona destination for gastronomy Barcelona destination for sport Barcelona destination for culture Barcelona destination for special experiences Barcelona destination for cruises Barcelona destinations for LGBT Barcelona destination for health treatment (…) BarcelonasProgrammes Barcelona Convention Bureau Barcelona Shopping Line Barcelona Gastronomia Barcelona Sports Barcelona Cultura Barcelona Premium Federal Agency for Tourism Russian Federation

Budget Subsidies 2,2 M. € 2,2 M.€ Own resources 1,9 M.€ 32,5 M.€ TOTAL ,1 M.€34,7 M.€ Federal Agency for Tourism Russian Federation

Revenue budget Federal Agency for Tourism Russian Federation

Tourist Information Offices Network : 20 points Own Tourist Products : Barcelona Bus Turístic Barcelona Card Columbus Monument Walking Tours Barcelona Pass Barcelona Mar Barcelona Metrowalks Arqueoticket …………….. Federal Agency for Tourism Russian Federation

Hotel accommodation Number of hotels Rooms Beds Occupancy rates 74% 64% 84% 80% 72% (% of rooms) increase in hotels : 172% increase in beds : 225% Barcelona as a tourism destination Federal Agency for Tourism Russian Federation

Tourists and overnights (millions) Tourists 1,7 1,9 3,17,1 6,5 Overnights 3,8 4,3 7,7 13,6 12,8 increase nº tourists : 274% increase nº overnights : 238% Barcelona as a tourism destination Federal Agency for Tourism Russian Federation

Purpose of visit Vacation (%) 22,7 51, ,0 Professional (%) 69,1 45, ,9 Others (%) 8,2 2,8 3 8,1 Barcelona as a tourism destination Federal Agency for Tourism Russian Federation

Cruise passengers Number of passengers Barcelona as a tourism destination Barcelona Bus Turístic clients Number of clients Barcelona Airport passenger traffic Number of passengers Federal Agency for Tourism Russian Federation

1992 Olympic Games Political leadership Urban transformation Citizens complicity Tourism sector coordination (public-private) PERMANENT INFRASTRUCTURES INVESTMENT MEGA-EVENT DEVELOPMENT TURISME DE BARCELONA CREATION Barcelona Key Factors (as a successful tourist destination) Federal Agency for Tourism Russian Federation

→ Subsidies : Chamber of Commerce Municipaliy ON A 50 % BASIS → Members : Private companies on Programmes and Products (through fees, reinvestments, commissions, etc..) → Finalist contribution : Municipality A real Public-Private Partnership experience (1): Federal Agency for Tourism Russian Federation

→ General Council : Chaired by the City Major → Executive Committee : Chaired by the Chamber of Commerce President Percentage of representation 60% private 40% public A real Public-Private Partnership experience (2): Federal Agency for Tourism Russian Federation

Federal Agency for Tourism Russian Federation