© 2007 Stephan M Spencer Netconcepts Web Site Monetization Make Money While You Sleep

© 2007 Stephan M Spencer Netconcepts Monetization Options  Google AdSense Yahoo Publisher Network SearchFeed Kontera ClickBank LookSmart LookQuick PeakClick Affiliate Programs Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) Chitika Swickis (Eurekster) Video ads (Revver) RSS feed ads (e.g. Pheedo) Donations / tip jar Information products newsletter advertising Banner ads Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) XY7 CPAEmpire Azoogle Ads etc. etc.  Your mileage will vary. What works for some may not work for you.

© 2007 Stephan M Spencer Netconcepts Affiliate Links  Affiliate networks like Commission Junction offer hundreds of merchants  Datafeeds are best (e.g. cardoffers.com)

© 2007 Stephan M Spencer Netconcepts What Are the Levers?  Turn the dial up on… –traffic (through SEO & SEM) –clickthrough rate on the ads –ad prices –number of ad units (AdSense allows 3, and 1 link unit) –venues (videos, RSS feeds, s, etc.)  Content based ads and search ads

© 2007 Stephan M Spencer Netconcepts Don’t Make It Look Like an Ad  Text ads good; image ads bad  Which ad formats work best? –Good: Leaderboard, large rectangle, wide skyscraper –Bad: 468x60 banner –Experiment because it varies for each site  No border  Match your site’s background, font color, link color  Make use of the Link Unit too

© 2007 Stephan M Spencer Netconcepts Attract better ads  Make the ads more relevant –Use Section Targeting –Ignore reader comments and navigation  Target more expensive keywords –Check bids and revise content accordingly – e.g. house painting vs. home improvement  Put competitors and low CTR advertisers on your block list  Dispense with Flash-based or graphics-rich approach. Content!  Keywords! in URL, H1 tag, body copy, title tag, etc.

© 2007 Stephan M Spencer Netconcepts Optimize Placement  Where are your visitors most likely to look? page=tips.html  Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most  Definitely “above the fold” is best  Wrap content around it  Place near the search box, a “Submit” button, or other things that get looked at a lot

© 2007 Stephan M Spencer Netconcepts

Public Service Ads  For when there isn’t a good paying ad to display  You can choose to display your own house ads instead –Google Backfill (allfeeds.com) –Google AdSense Plus (googleadsenseplus.com)

© 2007 Stephan M Spencer Netconcepts Not All Visitors Are Created Equal  Crank up the ads for… –Lookie-loos who aren’t converting –Overseas visitors who aren’t your target audience

© 2007 Stephan M Spencer Netconcepts Channels  Up to 200 allowed  Group ads by format, by keyword, by location on the page, etc.  Two types –URL channels –Custom channels

© 2007 Stephan M Spencer Netconcepts What’s Going Too Far  Ads adjacent to images  Wrapping keywords or small bits of text within google_ad_section tags

© 2007 Stephan M Spencer Netconcepts AdSense + YPN?  “publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google

© 2007 Stephan M Spencer Netconcepts YPN Optimization  relevancy-part-i/  web-page…/  relevancy-part-iii/

© 2007 Stephan M Spencer Netconcepts Making Money While You Sleep  It’s child’s play!  If a 15 year old can do it, why not you too?  Case in point: NeopetsFanatic.com My daughter, SEO-in-training

© 2007 Stephan M Spencer Netconcepts More Examples…  Innsite.com  Writers.net  Lockergnome.com

© 2007 Stephan M Spencer Netconcepts Q&A!  for a copy of this Powerpoint  if you have any questions after the conference