ΟΙΚΟΝΟΜΙΚΟ ΠΑΝΕΠΙΣΤΗΜΙΟ ΑΘΗΝΩΝ ΤΜΗΜΑ ΔΙΟΙΚΗΤΙΚΗΣ ΕΠΙΣΤΗΜΗΣ & ΤΕΧΝΟΛΟΓΙΑΣ « Αξιολόγηση της επιχειρηματικής αξίας των νέων τεχνολογιών (ηλεκτρονικό και κινητό.

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ΟΙΚΟΝΟΜΙΚΟ ΠΑΝΕΠΙΣΤΗΜΙΟ ΑΘΗΝΩΝ ΤΜΗΜΑ ΔΙΟΙΚΗΤΙΚΗΣ ΕΠΙΣΤΗΜΗΣ & ΤΕΧΝΟΛΟΓΙΑΣ « Αξιολόγηση της επιχειρηματικής αξίας των νέων τεχνολογιών (ηλεκτρονικό και κινητό εμπόριο) για τη διαχείριση της εφοδιαστικής αλυσίδας (Supply Chain Management) » ΑΝΔΡΙΟΠΟΥΛΟΥ ΔΕΣΠΟΙΝΑ ΣΟΥΚΕΡΑ ΕΥΑ ΦΩΤΟΠΟΥΛΟΥ ΚΑΤΕΡΙΝΑ ΧΑΤΖΙΚΟΥ ΜΕΝΙΑ

AGENDA Supply Chain, Supply Chain Management (SCM) SCM processes Traditional problems of SCM E-Commerce & Technologies Contemporary needs of eSCM M-Commerce & Technologies Taxonomy of enabling technologies to support SCM Conclusion

The Supply Chain & Supply Chain Management (SCM) The supply chain encompasses all activities associated with the flow and transformation of goods from the raw materials stage through to end users. Supply chain management coordinates and integrates, both internal and external to the firm, all the activities of the supply chain into a seamless process.

A Typical Supply Chain Raw material Suppliers Tier-II Suppliers Tier-I Suppliers Manufacturers Distributors Retailers Customers

Example: Industry of clothing Suppliers: supply raw materials e.g. wool Manufacturer: transforms wool into clothes Distributor: distributes clothes to retailers Retailer: clothing stores Customer: end consumer

SCM Processes New Product Development Order Management Inventory Management Procurement Customer Relationship & Service Management Demand Management Returns

Traditional problems of SCM Paper-based transactions Order placement & status Lack of visibility Lack of communication Increased product order cycle time & error rates

E-Commerce Electronic commerce is sharing business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks.

E-Commerce Technologies Material Requirements Planning (MRP) Manufacturer Resource Planning (MRP II) Enterprise Resource Planning (ERP) Electronic Data Interchange (EDI) Bar-coding Sales Force Automation Systems Customer Relationship Management (CRM)

Contemporary needs of eSCM Real-time & accurate information Tracking Increased complexity of transactions Full visibility

M-Commerce Mobile commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs).

M-Commerce Technologies Location Identification Technologies  Global Positioning System (GPS) Wireless Interconnecting Technologies  Bluetooth  Wireless LAN (WLAN) Transmission Protocols  Wireless Application Protocol (WAP) Automated Capture Technologies  Radio Frequency Identification (RF-ID)

Taxonomy of enabling technologies Actors Processes Actors ProcessesSupplierManufacturerRetailerConsumer Customer Management ERP, WAP, Bar- coding WAP, Bar-codingCRM Inventory Management MRP,MRP II, Bar-coding, Indoor GPS, RF-ID ERP, Bar-coding, Indoor GPS,RF-ID Bar-coding, Sales Force Automation, Indoor GPS, RF-ID Online Ordering EDIEDI, Sales Force Automation, WAP EDI, WAP Order Management ERPERP, EDIEDI Procurement MRP, MRPII, EDI MRP,MRP II, EDI, Sales Force Automation, RF-ID Data Exchange EDI, Bar- coding ERP, MRP II, EDI, Bar-coding, Sales Force Automation, Bluetooth, WLAN EDI, Bar-coding, Sales Force Automation, Bluetooth EDI Returns MRP II, EDI, Sales Force Automation EDI, Sales Force Automation

Conclusion In the continuously developing technology arena, managers should have the ability to foresee the challenges that emerge from the implementation of e-commerce and m- commerce technologies. It depends on supply chain managers to find the best way to succeed.

Thank you for your attention!