10 tools to sell anything online DIY marketing for entrepreneurs

about Black Leopard Public Relations  I am Nicole Nurse, the founder of Black Leopard Public Relations.  I am an entrepreneur who works with entrepreneurs.  Started the business because I saw a need: entrepreneurs understand their product but not their marketing.  Work with established entrepreneurs who need media presence and marketing knowledge.

what’s your entrepreneur story?

my story

Accidental Entrepreneur -degree in English Literature from U of T -post-graduate certificate in PR -6 years of working experience in communications -no job

It was time to sell my skills...on my own.

Started out with no biz experience & plenty of marketing knowledge

Skills Custom marketing coaching Analyzing and counselling clients to improve their current marketing practices Strategic marketing planning Delivering 1 year marketing plans. Media management Creating collaborations for clients with traditional media and new social media networks to increase sales and customer awareness for clients.

All businesses want media management.

entrepreneur on a budget Large marketing & PR firms will manage your media presence for a high price.

expert pr & marketing costs Media monitoring systems track client influence, mentions and what media you (the client) should be collaborating with for the greatest customer outreach.

$$$$ Media monitoring subscriptions cost thousands

expert pr & marketing costs They have a large network of media they collaborate with on a regular basis that will tell their client stories. They have staff hired to pitch stories to the media. They have staff hired to manage & maintain good relationships with media and influencers on behalf of their clients.

8 hrs/day maintaining relationships takes time

expert pr & marketing costs They pay for advertising: -paid likes & followers -product placement -billboards -giveaways and more...

$$$$ advertising costs thousands

expert pr & marketing costs They have in-house graphic designers: -create eye-catching websites -design images that are branded & consistent -produce content quickly & professionally

$$$$ graphic design costs thousands

What can an entrepreneur on a budget do?

How can you reach your customers all by yourself?

First, take a deep breath and remember...

You won’t always be broke. Your business will get better if you work on it.

remember your why. Remember why you started and what keeps you going. Marketing is all about telling that story to your customer in a variety of ways.

what’s your why?

do what you can with what you have.

focus on your customers not what you don’t have.

do one thing really well Invest in your strengths.

just start with what you have.

10 tools to sell anything online DIY marketing for entrepreneurs

DIY pr & marketing - tool #1 Media monitoring systems track client influence, mentions and what media you (the client) should be collaborating with for the greatest customer outreach.

mention.com

DIY media monitoring Monitor your biz around the web Receive alerts when your business is mentioned. Key words, hashtags Jump in conversations your customers are having. Beats Google Alerts Has sent me more alerts than Google Alerts. Especially better in capturing Instagram mentions.

$29/mo free 14 day trial

diy pr & marketing - tool #2 Pitch stories to the media. Grow your network of media you collaborate with on a regular basis that will tell your stories.

helpareporter.com

DIY media pitching Pitch directly to traditional media TV, radio and magazine reporters look for stories, products and services like yours to promote. Pitch to bloggers Present your brand story to bloggers with influence. Frequent Alerts Get alerts up to 3 times a day. Give yourself enough time in advance to prepare a good article, story or pitch.

$0 free media pitching

diy pr & marketing - tool #3 DIY graphic design: -create eye-catching websites -design images that are branded & consistent -produce content quickly & professionally

canva.com

DIY graphic design Use professionally designed templates Access pre-designed templates for every social media platform. Create custom designs Access stickers, fonts, photos and other graphic elements to create your own designs. Canva for business Saves your logos, brand colours and gives access to your whole team.

$0 free graphic design $1 stock images & some graphics

diy pr & marketing - tool #4 DIY graphic design: -create eye-catching websites -design images that are branded & consistent -produce content quickly & professionally

pexels.com

DIY graphic design Use copyright free images Images to use for your promo material. High quality photos High resolution photos that will look great on your website. Refreshed often New photos to choose from. Get new photos you don’t already see everywhere on the web. Sourced from several photo websites.

$0 free stock images

diy pr & marketing - tool #5 DIY marketing: -grow your network & keep in touch -create eye-catching s that customers will open -design images that are branded & consistent -produce content quickly & professionally

mailchimp.com

DIY marketing A/B test to see what works Send different designs to specific lists to see what works. Pre-designed templates Attractive pre-designed templates with examples you can copy. Statistics See who has opened your and who has clicked on your offers.

$0 free marketing

diy pr & marketing - tool #6 DIY media monitoring: -create posts that are informative, entertaining and straight to the point -keep track of what people are clicking on -shorten long links, keep your posts attractive -create customized links that only you can use

bitly.com

DIY media monitoring Monitor clicks See the response rates to your posts through link click rates. Custom links Create custom links with your biz name and keywords included. Shorten links Create elegant, shorter links to fit within social media posting restrictions.

$0 free media monitoring

diy pr & marketing - tool #7, 8 & 9 DIY customer outreach: -stay in contact with your customers directly -communicate & share with customers and team members -strengthen customer relationships

google.com

DIY customer outreach Google Analytics Monitor your website’s performance and popularity. Clicks where visitors are coming from and how long they stay on your site. Google Hangouts Talk to your remote clients face to face, send documents, make presentations, pitch etc. Google Drive Share documents with your clients and your team from anywhere.

$0 free customer outreach

diy pr & marketing - tool #10 DIY video marketing: -create short or long videos -tell your story with music, text and graphic elements -pleasant production customers will watch over & over again

magisto.com

DIY video marketing Tell your story with music Choose from a variety of new and modern music to add feeling to your images. Customize or systematize Choose the images or videos to combine in one longer video or have the system select the images for you. A new video will be created automatically for you. Ideal format for posting to social Create several versions of your video for posting to different social media platforms with restrictions.

$0 free video marketing

entrepreneur on a budget -it is possible to market yourself online -grow your biz & income -I could never have imagined when I started that I would be here today

So what if you still need help?

Serving entrepreneurs like you is what I do.

Book a customized marketing session with me $100 + tax -1 hour session of your current marketing practices and business goals -1 hour session of marketing coaching wherever you are -1 manual of marketing instructions and suggestions customized for your business Learn more

now is the time.

get started. Visit: blackleopard-pr.comblackleopard-pr.com Call: thank you!