UW Design Summit: Welcome! October 26 th, 2011

Agenda  4:30 – 4:45 Networking and Fill in your information card  4:45 – 5:15Introductions and brief presentation on objectives  5:15 – 5:50 Exercise # 1 – Short term things we can do  5:50 – 6:15Exercise # 2 – A long term aspirational vision for design at the UW  6:15 – 6:30 Wrap up and next steps

Welcome & Introductions

Who and Why Design Fields Architecture Landscape Architecture Branding Design Strategy Dance Engineering Graphic Design Interaction Design Interior Design Marketing & Communications Motion Graphics Music Packaging Product Design Industrial Design Research Service Design Textile & Apparel Design Theater User Experience Design

ME 549 Product Design Who and Why Design Thinking for Business Creative Arts and Design Residential Learning Community Design Studies Landscape Architecture Design Lab

Multidisciplinary Education Roger Martin Rotman School of Management University of Toronto “The fundamental problem is that business problems rarely lie within the boundaries of individual functional areas, but rather sprawl messily across the function. There is a dire need for managers who can use their understanding of existing models to take a cross-functional perspective and build entirely new, customized models.”

Multidisciplinary Education “We want to build a place where design thinking is the glue that binds people together, a place we call the d.school. We want the d.school to be a place for Stanford students and faculty in engineering, medicine, business, the humanities, and education to learn design thinking and work together to solve big problems in a human centered way.” ̵̵̵̵ d. school website Stanford d. school

A Taxonomy of Design Architecture Industrial Design Graphic Design

A Taxonomy of Design

“The Macintosh turned out so well because the people who worked on it were musicians, artists, poets and historians that happened to be excellent computer scientists.” - Steve Jobs

Team Exercise #1  Work at your table  What are things we can do in the short term to promote design at the UW? Communication Networking ???  Report out

Team Exercise #2  Work at your table  What would be a long term, aspirational vision for the role of Design at UW-Madison?  Report out

Closing Exercise  Where does your academic focus lie?

Closing  Next steps?