Regional Policy 2015 Interreg 25 years Lille, 24 June 2015, INFORM network Agnès Monfret, Commission Maria Baetti, Guillaume Terrien, INTERACT 1

Regional Policy Dec 2014 Inform network: Interreg 25 yrs Yammer group Dec 2014: Panorama article & InfoRegio pages update Interact Winter Newsletter: Editorial Corina Cre ƫ u Jan 2015: visual based on common logo Feb 2015: DG COMM authorisation to use common logo Feb 2015: DG REGIO internal event 14 Feb : launch #eulovewithoutborders competition March 2015: Interact Communication seminar, Edinburgh 2 Awareness raising actions performed already (1/2)

Regional Policy 9 May 2015: announcement #eulovewithoutborders winning couple amidst Franco-Belgian Waffles degustation at Brussels JPO (Journées Portes Ouvertes) June 2015: article in Commission en Direct 3 Awareness raising actions performed already (2/2)

Regional Policy June 2015 extended Panorama article 'Interreg turns 25' July 2015: Interreg 's Top 5 achievements illustrated by 5x5 projects on Inforegio interreg25 page: Sept 2015: Result Eurobarometer & Interreg Top 5 video (23 languages) 4 Celebrations ahead (1/2)

Regional Policy 5 Celebrations ahead (2/2) Sept lunch to lunch Interreg conference, Luxembourg Time to celebrate #interreg25, time to sketch out #interreg2040 Several highlights, incl. Dictionary, ARTE production, Interreg Slogan, Interreg Song, Interreg Project Slam, programme posters, exhibitions Borderline and Baltic Eye 21 Sept European Cooperation Day: Commission Creţu to celebrate #interreg25 and launch CBC review (public consultation), followed by REGIO senior management roadshow 13 Oct: Luxemburg GAC (General Affairs Council) 17 Oct Ekiden challenge : 25 Interreg teams ?!!

Regional Policy 6 European Cooperation Day 2015 Slogan contest: Voting for the most original and catchy slogan to represent Interreg  Public voting on Facebook between 1-31 July Promotional video and song: Let’s join forces and see if we can make this video and song go viral! Website: updated website – now one single platform with all info and materials! Visual identity and materials: Design files will be available on the website in the section Media Corner.  Submit your programme’s order before 30 June to receive printed materials for your event!

Regional Policy Conference September, lunch to lunch ( 15 September morning: DG Regio annual meeting with Interreg MAs) 7 Day One 12:30Registration, Lunch 13:30Welcome 14:00History of INTERREG 14:45The Role of INTERREG 16:15Break 16:45Thinking out of the box 18:15Project Slam 19:30 Networking Dinner Day Two 8:30Coffee 09:00Opening 09:15Taking a global view 10:30Coffee break 11:00Building on 25 years 12:30Conclusions 13.00Lunch 14.15Option for guided tour around Belval

Regional Policy Programmes contribution Project slam Poster exhibition Participation to panels (Programme will be contacted directly by INTERACT/EC/Luxembourg) ECDay -+ Presence at event -+ The event will be web stream, participation (comments, questions) via Twitter 8

Regional Policy Project Slam Friendly competition, not so much on project achievements but more on inventive communication during the conference Aim: in the framework of the celebration of 25 years of Interreg, offer a creative way to present project achievements 13 applications received 5 project preselected by Jury. INTERSYC - CBC GR-BG EUROJOB Viadrina - CBC PL-BB Cross-border wine routes - CBC IPA HU-HR CENTRAL MARKETS - TN CENTRAL EUROPE ENGAGE - Interreg IV C For more information about the Project Slam you can contact or eu.net/news/interreg_25_years_project_slam_ready_to_go/7/

Regional Policy Poster exhibition All programmes are invited to participate: -Realise one poster that represent the programmes achievements, history, Identity, future or all at once: -Poster can be realised however the programme prefers (graphic design, cartoon, collage, painting, etc). For pragmatic reason of shipping and exhibiting, it must remain in 2D -Max size A00 (1189 x 1682mm), but can also be on A0 (841 × 1189mm) or smaller -Poster will be hanged at the conference venue and online 10

Regional Policy Celebrate Interreg 25 years 2015: 25th anniversary of Interreg: - Every programme shoud celebrate - All programme activity should be « branded Interreg 25 years ». A specific logo/visual is available Luxembourg celebrates 25 years of Interreg DG Regio celebrates 25 years of Interreg INTERACT celebrates 25 years of Interreg What are you doing in your programme? 11

Regional Policy 12 Together, Standing Strong : Song & Video

Regional Policy 13 European Cooperation Day 2015 One single platform updated regularly with videos, news, promotional materials and other relevant information. Upload your events: they will appear on the map (and under the Event tab) Find all of INTERACT’s info s in the section Documents for programmes Check out the FAQ section

Regional Policy 14 Poster

Regional Policy 15 Our Workshop this morning:  35 participants  7 tables (5x7)  1 host per table  1 rapporteur

Regional Policy 16 What have you planned to mark #interreg25 ? (stage EuLoveWithoutBorder couples? social media? ) 1.Question (20 min): 2. Question (20 min): How can you HELP promote the Interreg song /make it viral?

Regional Policy 17 Debriefing (2 min /harvester)