Challenge 17 LiveInteractive llc By an anonymous company Sicong Li (Leo) Justin Howell Ben Weibel Rose Troyer Erica Staeuble Andrew Winter Entry #16
“A one stop social media marketing app that gets people off their seats and into the streets.”
Business Community City (Restaurants, Stores, Bands, etc.) (Universities, National Organizations, etc) (e.g. Columbus, Athens, etc.)
36.1 Billion (Billions) Source: BIA Kelsey 2012
? Businesses Where to post? Where to find? People
46 billion users search for local information each year. 88% of local information seekers take action within a day. Mobile users on average spend 2.7 hours on their devices everyday. 79% of top advertisers don’t have a mobile landing page. Source: Google Mobile 2012
Revenue Model Media Companies Businesses & Communities LICENSE PROMOTION $ $ $
Apr-MayJune-JulyAug-OctNov-Dec Milestones Raise Seed Funding Initial Business Plan UI Design Front End Development Marketing Plan Focus Groups Alpha Testing Beta Testing Official Launch Marketing Campaign Continued Development Expand Marketing Raise Series A Funding 2013 $60,000 Seed Funding Needed
Pre-Register Today! at: liveinapp.comliveinapp.com Pre-Register Today! at: liveinapp.comliveinapp.com LiveInteractive llc
Q & A Customer Validations Company Structure Marketing Strategy Exit Strategy Competitors Create Feature Samples Unique Features Financial
Andrew WinterErica Staeuble Ben WeibelRose Troyer Justin Howell Sicong Li Company Structure ManagementBusinessDevelopment Founder Co Founder General Manager Legal & Financial Public Relations Networking & Marketing Lead Developer Assistant Developer
LiveIn SpindleApplauzeMyCityWay Event Management Share Feature Create Discover Not Exclusive Competitor Analytics
DeliverableDevelopmentAssetsWageLegalMarketingTOTAL April-May Business Plan & Front End Design June-July Alpha Aug Beta Sep Launch & Marketing Financial 2013
Create Feature Create: Invitation Poster Catalog Coupon Ticket Manage Feature Manage with: RSVP Reply Comments Receive Analytics Share Feature Connect with: Facebook Twitter etc...
66% people search events online. 93% event organizers & small businesses are willing to use. Athens Chamber of Commerce pre-signed as our first client. Source: 46 Interviewed 114 Surveys Athen Ohio, 2013.
PosterCatalogTicket InvitationCoupon
Marketing Media Companies Good App Bad App LICENSE Businesses & Communities LICENSE License Marketing Package No App
Marketing Package Exclusive Templates App Training Multiple Accounts Monthly Analytics Exclusive Features Own Explore Page Branding Controls Easily Adopt Product Easily Post Content Analyze Market Video, QR code, etc Easier for User to discover.