1 MONTHLY REPORT March, 2010 March, 2010 Planning Division Sam Lung 2 Apr. 2010

2 Market News AIA will be integrated with Prudential in 2010 Company Market share- NB Market share- TP Agent # Prudential31.4%39.9%30,328 AIA9.8%6.7%11,953 Total41.2%46.6%42,281 Company Information (2009 Q3)  After integrated, the market share of Prudential will be over 40% and policy number will increase to 1.67M

3 Market News Baoviet cooperate with HSBC in providing Travel Insurance products Online Coverage:  Medical  Personal accident  Emergency medical repatriation  Inconvenient services Coverage:  Medical  Personal accident  Emergency medical repatriation  Inconvenient services Channel  HSBC website

4 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

5 New product launch Cathay short-term Endowment (A03) Cathay Medical Rider (R04) Cathay Term Rider (R05)

6 New product launch-A03 Insurance term5 years Paying Period2 years Insurance Interest rate8.5% LA age0~ 65 years old SA limitation Min: 10M Max: 800M (age≤14), 2.5B (age≥15) Premium LimitMin: 300,000 VND each payment Benefits 1.Death benefit: 100%SA 2.Accidental benefit: 200%SA 3.Maturity benefit: 100%SA

7 New product launch -R04 and R05 R04: Hospitalization:  1~30 Days ： 100%SA  31~120 Days ： 150%SA Home Health care ：  1~120Days ： 50%SA ICU  1~30Days ： 100%SA BICU  1~30Days ： 100%SA In-patient surgical: 5xSA R04: Hospitalization:  1~30 Days ： 100%SA  31~120 Days ： 150%SA Home Health care ：  1~120Days ： 50%SA ICU  1~30Days ： 100%SA BICU  1~30Days ： 100%SA In-patient surgical: 5xSA R05: Death Benefit:  100%SA+unearned premium TPD Benefit:  100%SA+unearned premium R05: Death Benefit:  100%SA+unearned premium TPD Benefit:  100%SA+unearned premium

8 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

9 New product Promotion-A03 Promotion Period: 4 wkm Mode: Original Performance FYP rate × 2 OriginalPromotion Period PFYP rate10%20%

10 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

Q2 Promotion Campaign- Exciting Summer With Cathay  Campaign Period: 25/3 ~ 16/6 (4~6wkm) Cathay Whole Life with Cash Benefit (C05) FP ≥ 3.5M Cathay Whole Life with Return of Premium (C06) Cathay Premium Endowment (C07) FP ≥ 5.0M  How to participate?

12 Drawing Prize PrizePriceAmount 1 st Gold soccer ball 30, nd Adidas backpacks 1, rd Adidas soccer ball Unit: thousand VND 1 st prize2 nd prize 3 rd prize

13 Happy Gift-World Cup Calendar 6

14 Marketing Tool - DM 88 Agent information Customer information

15 Q2 Focus Product Saving Retirement A03 C07 C05 C06 Short-term Target  Return money soon Long-term Target  Counter Inflation Cash coupon  every 3 year Coverage Rider Attach elastically Cheap premium Attach elastically Cheap premium Death coverage+ Maturity benefit

16 Project this Month  New product launch  New product Promotion  Q2 Campaign  Customer Analysis

17 Customer Analysis Know Your Customer

18 Customer Profile How many customers do we have? Policy owner Insured Total 11,217 12,873 16,759

19 Gender-Age Analysis Main Customer Young Female

20 Purchase Behavior Analysis Product-age Annualized Premium Young Adult  Education After 40  Endowment Young Adult  Education After 40  Endowment Age increase  Premium increase Age increase  Premium increase Re-sale to young group with their life cycle

21 City analysis Similar distribution  Young group are most Similar distribution  Young group are most Female> Male Except Can Tho Female> Male Except Can Tho Age Gender

22 Product analysis HCM&HN  Endowment DN  Endowment & Education CT  Whole Life HCM&HN  Endowment DN  Endowment & Education CT  Whole Life HCM highest HN relatively lower HCM highest HN relatively lower Product Annualized Premium

23 Marketing Strategy Main Customer Main Customer Young female Group Product Design Women Insurance Sale  Strengthen different product education by city  Re-sale to potential young people  Strengthen different product education by city  Re-sale to potential young people Marketing  Corporate image and declaration  Young and Soft  External actives  Attract young group  Corporate image and declaration  Young and Soft  External actives  Attract young group

24 Planning Project Next Month  New Product  Dong Nai opening  Review Agent System

25 Thank you!! Planning Division Sam Lung