Wizards of the Coast
Strengths Magic the gathering Brand Loyalty Unique Product Explosive Growth Employee Loyalty Competitive Advantages Sustainability
Weaknesses One hit wonder Cult? Clash of cultures Distribution Roller coaster
Opportunities Retail stores Acquisitions Tournaments Online Macro-environment – Political & Legal – Technological – Demographic – Macroeconomic
Threats Online Changing Demographics Competition
Industry Analysis Potential Competitors Supplier Power Buyer Power Substitutes Rivalry Complementors
Potential Competitors Brand Loyalty Absolute Cost Advantages Economies of Scale Switching Costs Government Regulations Entry Barriers Harry Potter
Supplier Power Few Substitutes Not important customer High switching costs Threat of integration
Buyer Power Few, Large Buyers Buyers purchase in bulk Supplier depends on buyer Low switching Buyer can purchase from many Threat of integration
Substitutes?
Rivalry Games Work Shop – Competitive Structure – Demand Conditions – Exit Barriers On line games Another Strategic Groups Industry Life Cycle – Embryonic, Growth, Shakeout, Mature, Declining – Network Economics
Complementors Books Movies Action Figures Retail Outlets
Leadership Peter Adkison Richard Garfield
Marketing 4 p Target Market Price Product Promotion Distribution
Target Market “player is a person with a good education, disposable income, and an affinity for computers.” “most popular with males in their teens or twenties.”
American DemographicsAmerican Demographics; Jul/Aug2002, Vol. 24 Issue 7, pS4, 1p To understand Gen Y's spending priorities, think personal appearance and fun. Collectively, this group spends 70 percent more than average on alcoholic beverages, 38 percent more than average on tobacco and 25 percent more than average on food away from home. When they're at home, the critical appliance is not a stove or a refrigerator but a home entertainment system. This group spends 31 percent more than average on televisions, radio and sound equipment.
Price $8.95 Starter set $2.95 booster pack $300-$1000
Product Card Game Portable 1 hit Face to Face Award winning
Place/Distribution Small game/hobby shop Target Retail stores
Promotion Co-op Publicity POS
Situational Assessment Product/Services Financial
The Impact of Quality on Profits
The Impact of Efficiency, Quality, Innovation, and Customer Responsiveness on Unit Costs and Prices
The Value Chain
Distinctive Competencies, Resources, and Capabilities The roots of competitive advantage:
Strategic Resources and Capabilities Tangible – Land – Buildings – Plant – Equipment Intangible – Brand names – Reputation – Patents – Technological or marketing know- how
The Durability of Competitive Advantage Barriers to imitation – Speed of imitation by competitors in reducing advantage – Imitation by acquiring similar resources – Imitation of capabilities (more difficult) Limits on competitors – Prior strategic commitments – Absorptive capacity for change Industry dynamism – The rapid innovation shortens product life cycles.
Why Do Companies Fail? What went wrong? – Inertia – Prior strategic commitments – The Icarus paradox Avoiding failure and sustaining competitive advantage: – Focus on the building blocks of competitive advantage. – Institute continuous improvement and learning. – Track best industrial practice and use benchmarking. – Overcome inertia.
Alternatives Extending the Brand Mass Market Developing Tournaments Developing Tournaments Opening Game Centers
More Alternatives Product Development Acquisitions Global Expansion IPO Purchase Candidate
Recommendations?
Update Current Situation