Agenda Zardetto Winery Overview Taste that Reflects Prosecco

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Presentation transcript:

Agenda Zardetto Winery Overview Taste that Reflects Prosecco New Packaging SKU Overviews Specifications Grid Competitive Grid Competitive Set Zardetto POS 2015 Holiday Program

About the Zardetto Winery Family run for four generations, and family history of Prosecco making since 1876 Located in Conegliano, Italy - in the Prosecco DOCG region First Prosecco imported in the US in 1984 Prosecco specialists and ambassadors Fabio named manager of the Consortium of Prosecco di Conegliano, serving from 1982 to 1995 San Mor Project: Fabio working with the Prosecco consortium to understand why the 90 year old Glera vines that survived phylloxera Winemaking philosophy Quality, innovation and preservation of characteristics that reflect the land

Taste that Reflects Prosecco Fabio Zardetto has dedicated his life to creating the most authentic expression of Prosecco terroir through: Innovation Gentle osmotic filtration resulting in a more natural and pure sparkling wine reflecting the flavors of the Prosecco region Indigenous yeast research Spontaneous fermentation using the best and most fresh indigenous yeast for each batch Premium yeast selection provides best possible outcome to express primary aromas of the grape Preserving and advancing the Prosecco region 1969 Prosecco region received DOC status 2009 received DOCG status Fabio played managerial role for Consortium from 1982 – 1995 San Mor project currently underway Prosecco making process Fabio oversees every step of the Prosecco process from grape selection to bottling

New package designed to better reflect Zardetto’s authentic, classy, premium positioning

All new package details help to elevate brand image and improve shelf presence Bright, yellow-gold capsule stands out at retail Prosecco Brut Shipper Elegant new bottle shape to reflect Zardetto’s premium quality Zardetto family name displayed front and center in gold foil. New bright yellow label. Simple, yet sophisticated and clean. Prominent display of D.O.C. designation

Zardetto Prosecco DOC Brut Appearance/Body Lemon-yellow in color with a hearty white froth and refined, elegant bubbles Aroma Fresh peaches, citrus and tropical fruits Palate Hints of ripe yellow peaches, with flowers, spice and minerals that add complexity. Delicate soft and harmonious finish Food Pairings Shellfish, white meats and fresh cheeses Varietal Composition 100% Glera National front line price: $15.99

Zardetto Prosecco DOC Brut Organic Appearance/Body Brilliant straw yellow with pale green highlights, enlivened by a fine and persistent perlage Aroma Organic green apples and field flowers Palate Crisp floral notes of peaches and herbs, reflecting balanced acidity and structured minerality Food Pairings Grilled fish, grilled vegetables, vegetarian salads and Asian dishes Varietal Composition 100% Glera National front line price: $19.99

Zardetto Spumante Rosé Appearance/Body Elegant and expressive, this rosé presents a long stream of steady bubbles immersed in a lovely raspberry pink color Aroma Vibrant cherry and fresh red currant Palate Crisp and refreshing finish Food Pairings Spicy nuts and salty cured meats such as prosciutto, capicola and salami Varietal composition 100% Raboso Veronese National front line price: $16.99

Zardetto Brut Private Cuvée Appearance/Body Brilliant straw-yellow in color with a delicate perlage Aroma Fragrant aromas of white flowers, apricot and herbs Palate Notes of pears, apples and peaches with a hint of wild flowers, crisp long finish Food Pairings Grilled fish, smoked trout, grilled vegetables, salads, and Asian dishes Varietal Composition 60% Glera, 25% Chardonnay and 15% Moscato National front line price: $11.99

Zeta Conegliano Valdobbiadene Prosecco Superiore Dry Appearance/Body Brilliant straw-yellow in color with an elegant and finely textured perlage Aroma Layered aromas of orange blossoms, lemongrass, peaches and tropical fruits Palate Hints of yellow fruit such as apricot and pineapple, together with the more typical apple and pear and a subtle note of glazed almonds Food Pairings Can be served as an apertif and also pairs well with desserts like tiramisu or spicy Asian foods like massaman curry Varietal Composition 100% Glera National front line price: $21.99

Tre Venti Conegliano Valdobbiadene Prosecco Superiore Appearance/Body Brilliant straw-yellow In color, a sensual foam, and a refined perlage Aroma Delicate with hints of floral notes, wisteria, acacias, green apples, pears and citrus fruit Palate Elegant with firm acidity, velvety texture and long, creamy finish Food Pairings First courses such as sauced crab dishes or salty tempuras Varietal Composition 100% Glera National front line price: $24.99 LIMITED EDITION SINGLE VINEYARD PROSECCO

Prosecco and wines from Zardetto

Quick Reference: Specifications for new packaging Zardetto Prosecco DOC Brut Zardetto Prosecco DOC Brut Organic Zardetto Rosé Zardetto Private Cuveé Brut Varietal Composition 100% Glera 100% Raboso Veronese 60% Glera, 25% Chardonnay and 15% Moscato Pricing $15.99 $19.99 $16.99 $11.99 Specifications UPC/CS: 08028542020098 UPC/BTL: 8028542020098 Cs Pack: 6 Weight: 10.09 Dimensions: 29.00”Lx19.50”Wx 32.20”H Pallet: 80 cases per pallet Layer: 5 layers of 16 cases UPC/CS: 10098709421445 UPC/BTL: 098709421448 Cs Pack: 12 Weight: 18.80 Dimensions: 30.30”Lx40.30”Wx 30.90”H Pallet: 50 cases per pallet Layer: 5 layers of 10 cases TBD

Zardetto Prosecco stands out among the competition for its authenticity Zardetto Prosecco DOC Adami Garbèl Prosecco DOC LaMarca Prosecco DOC Mionetto Prosecco DOC Santa Margherita Prosecco DOC Zonin Prosecco DOC Year established 1969 1920 Around 1975 1887 1935 1821 Winemaker Fabio Zardetto Armando & Franco Adami Fabrizio Gatto (consultant) Alessio Del Savio n/a Stefano Ferrante Positioning Statement Taste that reflects Prosecco LaMarca Moment It’s not just Prosecco. It’s Mionetto. The Moment Perfected. Enjoy the simple moments of life. Production zone Conegliano Valdobbiadene Trevigiana Treviso Veneto Yeasts Indigenous Cultured Industrial Clarification method Osmotic Process Mechanical Filtration *Price $13.30 $15.00 $13.50 $12.20 $20.55 $11.10 *Source: AC Nielsen, 52 weeks ending December 6, 2014, Food + Liquor

Zardetto will now feature one of the most striking packages in the Prosecco shelf set

New Zardetto POS Zardetto Brand Brochure / and website (coming soon) www.zardettowinery.com Sell sheets (all varietals) Brand Powerpoint and Video Shelf talkers (Brut and Organic) Wait Staff Tasting Cards (Brut and Private Cuvee)

Marketing Program: Holiday Gift Bag Necker Necker box pre-packed in holiday shipments of Treviso Brut cases (6 neckers per case) Includes premium black “Z” imprinted organza gift bag Necker on 10,000 cases of Zardetto, 6 bottles per case Special item number TBD and communicated in June Timing to place orders: July 2015