The Cornerstone is in Place…Time to Build the NEW United Country Dan Duffy Chairman and CEO United Country and United Real Estate

The Cornerstone Has Been Laid The cornerstone (or foundation stone) concept is derived from the first stone set in the construction of a masonry foundation, important since all other stones will be set in reference to this stone, thus determining the position of the entire structure.

2012 Year End Franchise Independent Satisfaction Survey  25,000 franchisees surveyed  All of our peer group surveyed  ~50% UC offices responded = average participation Core Values Marketing7194 Technology7593 Communications7688 Opportunity8088 Self Rating (Your Rating of You) 8174 Peer GroupUnited Country

2012 “Feathers” We just signed the 5 million dollar listing thanks for your help! I just want to thank you so much for making such incredible tools available that a one person office could beat out the top two offices in my area for this listing...I am very proud and I am looking forward to having a very good year!!! We could not be achieving this type of success if it weren't for the support we receive from you, the EMS team, Jill Vaughn, Jim Sample, and the entire United Country team. Thanks again for everything and we can't wait to get to Ft. Worth to see everyone and get a bunch of new ideas. Thanks for helping us win this listing. It will be the biggest of our offices history! Love it! The learning process has been swift but very exciting to see how this unfolds and the approach that has been taken. I can't tell you how we appreciate your help with the challenge of the sale. Janice & I both feel it would not have happened if you had not been involved. Thank you so much for ing me a copy of that ad for Mary’s property! We have received at least 8-10 calls off that little ad! 682 Feathers in 2012! Sold $1.4 million!! Thank you guys for helping us list and for the marketing. We are all really excited!

2013 Real Estate Market Outlook  Land expected to follow “adoption curve”  Strength of positioning  Momentum begets momentum  Residential interest rates and affordability  Pent up demand for residential… see graph Trading will Take Place…The Question is Market Share !

2013 Residential Real Estate Market Outlook

2013 Launch of “NEW” United Country Real Estate  Restructuring – Sales and Service  Technology Pivot  Specialty Property Groups  Foundation Wins  New Revenue Driving Strategic Partnerships  Mergers and Acquisitions – New Thinking  United Real Estate Update

Field Team Restructuring  Clarify roles, purpose and objectives  ePartners case study  Increased accountability  Increased visibility  Improve frequency and quality of communications  Service levels  Right “seats on the bus” – Good To Great  Huge investment in your success…double down

Technology Pivot  Phase I…we enhanced what we had  Phase II…we added new functionality  Phase III…total rebuild of plane while flying  Extended roll out…Beta first  “Simple” and “Easy”…core requirement  BullsEye…the core of what you need…improved  Only A leads…Home Office works B and C  One log in  New data base allows for data mining and use in real time  Three tiered architecture…trust us it is a big deal 5 years 2 years

United Country SPGs Content of this Page Intentionally Removed for Confidentiality Purposes – Please Call Home Office To Discuss

SPG Purpose  Increases your income opportunity  Clarifies strategy  Focuses marketing  Improve acumen and experience (E.g., GAG, SAF)  Increased R.O.M.I.  Grow market share  Recruit agents and secure mergers  Improve appt : secured ratio  Increase realized sale value  Opportunity to expand

SPG Foundation Wins - Leverage  Credibility  Expertise  Momentum – Future Deals  Exposure within SPG  Networking

SPG Foundation Wins - Leverage

New Strategic Partnerships Content of this Page Intentionally Removed for Confidentiality Purposes – Please Call Home Office To Discuss

Mergers and Acquisitions  Market share capture move  Removed Item for Confidentiality – Call HO  Use United Country value proposition  Typically requires strategic repositioning  Broker demographics are very favorable NOW!  You have immediate access to resources to help Expert will be here to share “How To Do It” advise

United Update Content of this Page Intentionally Removed for Confidentiality Purposes – Please Call Home Office To Discuss

United Update Content of this Page Intentionally Removed for Confidentiality Purposes – Please Call Home Office To Discuss

Vision “To be the most recognized and trusted company serving the global real estate market outside of major metropolitan areas through a network of exceptional local professionals uniquely empowered with innovative technology and marketing services not available from any other firm.”

2014 United Country Training and Awards Convention All bets in….

2014 Training and Awards Convention