Team Stravinski Spring 2008 Cirque du SOleil

Team Stravinski Spring 2008

History  Cirque du Soleil was formed in 1984  Laliberte creative production  Gautier partnerships and financing  employees  played 270,000 people a year  1990, tried decentralizing  1998, Laliberte bought out Gautier’s half  2001, 2100 employees worldwide  Cirque du Soleil was formed in 1984  Laliberte creative production  Gautier partnerships and financing  employees  played 270,000 people a year  1990, tried decentralizing  1998, Laliberte bought out Gautier’s half  2001, 2100 employees worldwide

Product  Circus like experience  Entertainment  Live performance  Complimentary products  Circus like experience  Entertainment  Live performance  Complimentary products

Complementary products  Film  DVD  Books  Spas  Complex cirques  Boutiques  Film  DVD  Books  Spas  Complex cirques  Boutiques

Strategy  Differentiation  Innovation  Exceptional casting  Global presence  High quality  Acceptable Cost  Differentiation  Innovation  Exceptional casting  Global presence  High quality  Acceptable Cost

Structure and support  Working conditions  Training  Excellent catering  On tour conditions  Personal development  Working conditions  Training  Excellent catering  On tour conditions  Personal development

Competitve Advantage  Brand recognition  Focused vision  Exceptional casting  Resources  Mindful of globalization  Acceptable cost  Brand recognition  Focused vision  Exceptional casting  Resources  Mindful of globalization  Acceptable cost

Challenges  Attracting talent  Growth  Competition  Pricing  Diversification  Attracting talent  Growth  Competition  Pricing  Diversification

Conclusions  Diversification  Product localization  Laliberte vision  Artistic values  Casting  Training/Education

Today  4000 employees, including 1000 artist  80 million spectators, 200 cities, 5 continents  Website casting section  Partners to create concerts and products  Launched over 2000 products  Canada pavilion World Exposition in China 2010  New show at Kodak Theatre in 2010

Questions