UK Marketing Committee Meeting Osram, Langley, 1st July, 2004

Agenda  Minutes of previous meeting on 17/03/04 and actions outstanding  Voltimum Performance Review to end of June 2004, including: PH/MAS KPI’s, Catalogue Performance New Website Developments, Newsletter Performance & Development Future development of newsletters  Feedback from Expert Area Meeting of 15 th June: MF  Library and Business Services AreaPH  Manufacturer LinkPH  Upcoming Marketing actionsPH Elex 2004, Voltimum Blitz, New Marketing collateral  AOB + date of next meeting

Highlights & Developments Steering Committee Meeting – 9 th June 2004 Edmundson Supplier dinner Expert Group Meeting – 15 th June Launch of NEW voltimum.co.uk New newsletter development Voltimum Prize Giveaway – thank you for your gifts Lowlight – Not winning the Innovation of the Year Award Building Service Awards 2004 Progress with Rexel Senate

Voltimum UK Performance to end June 2004

End of June ,026 target users 18,708 total registered users (incl manufacturers) Avg monthly growth: 1000 (200 new wholesalers added today) 49% Contractors 11% Wholesalers 17% Others 12% Specifiers (up 1%) 9% Manufacturers 1% Panel Builders New Registrations

End June 2004 Page views have risen well to end June Research into spam and server problems now rectified. On average target users look at 7 pages per visit. Aiming for 2M pages by year end. Page views

Company Networks Individual Users Voltimum UK sending out regular s using group ing package and sending via server Freeserve/Wanadoo 2.6m AOL 2.3m BT 2.2m Other ISP providers Voltimum UK Server Exchange Server

Actions against spam filters 1. s checked on spam filter software to minimise taboo words and images 2.Reverse Entry obtained for DNS server 3. s rerouted through faster exchange to reduce timeouts 4.Registration process changed to ‘double opt in’ – daily ‘chasing of new users’ who haven’t opted in 5.‘Message’ on all correspondence asking user to disable barriers to Voltimum s 6.Endeavour to be whitelisted by ISPs. Already whitelisted by AOL.

End June target users visited site 4 times in previous 6 months ie 19% of target users Approx 11% of target users visit site twice a month (Recurrent Users) Loyal Users

Marketing Activity June to September 2004

Marketing to end September 2004 VoltiNews – VoltiBulletin – Did you Know…? For Voltimum & Edmundson Starting August – Business Services Mail – Themed? Portal Housekeeping - improvements Building of CPD modules and their assessment Launch of the ‘Electrical Directory’ at Elex Donnington Fax to Interbuild database and other lists – France example (enabled 3000 new registrations from 30,000 sent out.France example Particular emphasis on page views, recurrent use and generation of new revenues. Telemarketing – education, contractors, Manufacturer joint marketing – Spread the word of Voltimum Elex2004, Donnington, September 16th&17th

Special Voltimum Summer Promotion between 1 st July and 31 st August Get at least 10 customers to register on Voltimum in that time – registration is free and takes 2 minutes – Person getting highest no. of registrations per company gets a voucher for Dixons or Currys To the value of £1.00 per registration up to 50 registrations £1.50 per registration from registrations £2.00 per registration in excess of 100 registrations Rules: 1.User must be registering for first time (we can check duplications) and must be a contractor, wholesaler or specifier. 2.User must specify your 5 or 6 character code in the ‘promotion code’ box of the registration form when registering eg ABB… or PHI… (Your initials) 3.Registrations can be on-line or off-line using a pre-printed reg. form 4.We will inform your MD of the progress of the team on a regular basis 5.Highest performance so far: Schneider 480 registrations in March / April 2003

Catalogue Update

Catalogue Status end June 2004 Overall Status Status end of March 2004: Status end of June: 21,409

Catalogue Status end June 2004

New Developments Voltimum’s migration to a new look and feel Diaporama show Catalogue Status and catalogue deliveries Voltimum s

Voltimum’s migration to a new look and feel Diaporama show Catalogue Status and catalogue deliveries Voltimum s

Voltimum’s New Look and Feel  Improves and eases navigation around the site for our users (left hand side navigation bar)  Improved search function  My Voltimum area (create a BOM)  Friday 18 th June Voltimum Migration to new look and feel  Thursday 24 th June Edmundson Migration to new look and feel

Voltimum’s New look and Feel

Voltimum’s New Look and Feel

Voltimum’s New look and Feel

Voltimum’s New Look and Feel

Diaporama show

Voltimum s

VoltiNews Did You Know…? 1 st May issue of Did you know was on Interbuild.

VoltiNews Did You Know…? 2 nd May issue of Did you Know was on the Expert Area

VoltiNews VoltiBulletin May issue of VoltiBulletin was on Wiring accessories – the new generation

VoltiNews VOLTINEWS June issue of VoltiNews generated approximately 6000 pages viewed.

VoltiNews VoltiBulletin June issue of VoltiBulletin was on BS5839 and generated approximately pages viewed

Did you know June issue of Did you Know? Generated pages viewed

New Voltimum Template Your suggestions are imperative!!

Expert Area Feedback from 15th June 2004

Expert Area Feedback Three Expert meetings to date: January, March and June – next full meeting planned for December January: introduction to Voltimum and plan for expert area & voltibulletins March: presentation of first draft of expert area, refinement and preparation for Interbuild June:further refinement of bulletins, final tweaks to expert area, CPD discussions Attendance at meetings: Review of expert area as it stands today. Bulletin topics to end 2004 CPD – where we are today

CPD – Where we are Today Agreement from board to proceed with preparation of on-line CPD modules (not participation in roadshow seminars) Membership of the Construction CPD Certification Service – recognised by 32 Professional institutions Agreement that Voltimum will not try to ‘steal’ opportunities from partners. Will offer A limited number of Voltimum seminars. Will ‘advertise/promote’ existing offerings of Founders Broad concept on format and delivery of Seminars (technically) Have had discussions with Expert Group and undertaken not to ‘cheapen’ Voltimum CPDs by making them too simple. 4 groups, with leaders now to work together to identify 1 topic each by end June Will endeavour to ‘charge’ a fee for Voltimum CPD modules. Target: to have first topic ready for assessment in Q4 for launch in Q1 2005

Library and Business Services Universe

Library and Business Services Brief: To create a searchable area for documentation (price lists, case studies, etc…) and other useful services that can be used by manufacturers, Government bodies, Market Research companies, Software Manufacturers, MRO service providers, Financial Services, Equipment Hire companies, Commercial Vehicles and many others. Solution: Originally planned to have two directories – Library and Business Services Create one Directory for all this information to appear – ‘The Electrical Directory’The Electrical Directory Benefits: Revenue generator More services and information available to user database New newsletter to be generated regarding business services. Target Companies

Manufacturer Link

Idea: The ‘Manufacturer Link’ enables manufacturers and others to link their own websites, e.g. to their own specific catalogue in Voltimum. Benefits: Use of one catalogue… Update one website rather than two… Use of the rich technical data that you provide

Voltimum Blitz

AOB & date of next meeting