Getting the Word Out: Getting the Word Out: The GED ® 2002 Series Closeout David Baker Illinois Community College Board

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We need to spread the word We need a positive message We need a consistent message Available Resources

What are the plans to get the word out?

Getting the Word Out National Campaign – Material Development – Press Releases – Events – Text Campaign

Getting the Word Out National Campaign State Campaign – Working with GED TS – Working with State Agencies – Press Releases – Materials

Getting the Word Out National Campaign State Campaign Local Campaign – Local News Outlets – Update Websites with Message – Local Partnerships/Agencies/Civic Groups – TELL EVERYONE!

Getting the Word Out National Campaign State Campaign Local Campaign

What should the message be?

Be encouraging, positive If you’ve already started the GED ® test, you’re almost there. Relay important campaign messages If you finish the GED ® test now, you won’t have to repeat the sections you’ve already passed. Direct GED ® test-takers to more information We’re here to help you. Even with your busy schedule, you can prepare, plan, and succeed at taking the GED ® test.

Are there resources to help?

Do you know Brand Central?

Any questions?