Bringing your dreams to market

Michael Zummo D’mok Revival Series Author Brittany Brauer Principal of B.Brauer Author Services

 Explain the path of self-publishing  Talk about what to do  Talk about what to watch out for  Where to put your money  D’mok Revival: Awakening as case study

 There once were great titans of publishing…  Then came the Internet  Then came eReaders  Then came the mobile device revolution  Then Amazon thought it was a good idea…

 Writing your manuscript  Finding an editor  Determining your distribution format  Creating your final product  Distribution and marketing  Connection with your fans

 Traditional route  Publishers  Literary Agencies  Self-publishing

 It’s all about the right words (editing)  Everyone judges a book by it’s cover (it’s how our brain works)  Production quality

 What do they do  Different types of editors?!  How to find a good one  How do they charge?  What can you expect when working with one

 Early content review and formatting of original manuscript in 2005  Detailed story editing of book one in 2012  Technical editing before publishing in 2013

 Branding  Interior  Exterior  Marketing materials  How to find and evaluate one  What you should have in the end

 Physical formats  Dimensions and details  Selecting a printer  Digital vs offset printing  Proofs  Turn around time  When there’s problems…

 Soft cover, perfect binding  7 x 4.2 x 1.1 inches  507 pages  Mira Publishing  Offset printing  60# text paper  cover stock

 Selecting your device  Identifying appropriate format (epub, mobi)  Get the right program  Create your files  Amazon (KDP)

 Converted from MS Word document  HelpNDoc Professional Edition  Mobi format  Amazon KDP

 ISBNs, UPCs, and EANS (oh my)  eBook vs physical book  Continuum of work vs profit  Royalties and distribution costs  Shipping and handling  Engaging traditional brick and mortars

 Myidentifiers.com 10 pack  Physical books and ebooks  Amazon for both formats  Doing the fulfillment  100% royalties secured minus costs  Physical distribution via local book stores

 Know your market  Messages that matter  LAUNCH PARTY!  Professional reviews (ARC copies)  Contemporary Internet marketing  Signings and tours  Advertising

 I’m a hard core geek (gamer and role player)  Series web site with blog, forums  Facebook, Google+, Twitter  Ads in magazines, reviews  Conventions  Launch party

Presentation special $7.00 (plus tax)

 Cover design  Title page  Copyright  Table of Contents  Chapter headings  Inner chapter breaks  Font selection  Margin specifications

 Author’s note  Prolog  Epilog  Author Bio

 Back cover  Spine design  Cover stock decision  Paper stock decision (60# text)

 Identify device(s) it will be read on  Appropriate file format for the identified device(s) (epub, mobi)