© Copyright IONA Technologies 2002 Part 3: Business Collaboration Expanding Web Services Architectures Deborah Dulaney Tuesday, May 28, 2002

© Copyright IONA Technologies 2002 History Founded in Ireland in 1991; IPO on Nasdaq in 1997 Global company with headquarters in Dublin, Ireland and Waltham, MA Financial Performance Calendar year 2001 statistics –Revenues $181 million (65% license / 35% services) –Positive operating margins Team Over 900 employees in over 30 offices worldwide with a sales force of over 300 Strong blue chip customer and partner base IONA is a leading provider of comprehensive, standards-based enterprise infrastructure solutions for customers to build, deploy and integrate mission- critical applications that power core business processes The IONA Story DIAL-IN Toll-free International: Passcode: Web Services

© Copyright IONA Technologies 2002 Agenda Web Services Integration B2B Evolution B2Bi and Web Services Preparing for Web Services Q&A

© Copyright IONA Technologies 2002 What Everyone Wants is Really Simple… An easy way to integrate my trading partners business process with my business processes. A flexible solution that works in a multi-vendor environment. Easier ways of describing and exchanging information. The ability to operate in multiple verticals and to support emerging standards. This is the promise of Web services. DIAL-IN Toll-free International: Passcode: Web Services

© Copyright IONA Technologies 2002 Integration: The “Killer App” for Web Services Set of industry standards for distributed computing Service-oriented architectures enable End to Anywhere™ integration E2A changes the economics of integration Web services is the driving technology – Simple – Effective – Unanimous industry support DIAL-IN Toll-free International: Passcode: Web Services

© Copyright IONA Technologies 2002 Web Services – Quick Review Web services are loosely coupled software components, delivered over the Internet via standards-based XML technologies. Web Services are self-contained, modular applications that can be described, published, located, and invoked over a network - generally, the Web.

© Copyright IONA Technologies 2002 Enabling Technologies XML - eXtensible Markup Language WSDL - Web Services Description Language UDDI - Universal Description, Discovery, and Integration SOAP - Simple Object Access Protocol Business Standards - ebXML, RosettaNet, OAGIS, SWIFT, …

© Copyright IONA Technologies 2002 Web Services Foundations

© Copyright IONA Technologies 2002 Web Services Foundations

© Copyright IONA Technologies 2002 Web Services Foundations

© Copyright IONA Technologies 2002 Web Services Foundations Provide Three Breakthroughs Standard Internet protocol for applications to communicate Standard, simple way to describe application services for use by other applications Standard method to register and look up network services

© Copyright IONA Technologies 2002 Service-oriented Architecture A systems architecture that represents diverse and incompatible applications as reusable, openly accessible services. –Simplifies access to enterprise resources –Increases productivity through reuse of IT assets –Insulates business processes from change in underlying systems

© Copyright IONA Technologies 2002 What is Web services Integration?

© Copyright IONA Technologies 2002 Web Services Integration Platform

© Copyright IONA Technologies 2002 B2B defined for today… B2B is about moving documents between trading partners –Business Process Automation –Security –Processing boundaries –Automated collaboration –Adapters and connectors –Vertical and industry standards

© Copyright IONA Technologies 2002 VAN/Internet B2B standards defines the document structure, but not the internal processes. Trading Partners define this process as part of the Trading Partner Agreement. Company A SAP ERP Private Process – Company-specific processing I2 APS Company B Translate to/from B2B standards to Company A system data set. Translate to/from B2B standards to Company B system data set. B2Bi - Public vs Private Private Process – Company-specific processing Public Process

© Copyright IONA Technologies 2002 Point to Point Private Exchange One To Many Registry Peer to Peer Registry Many to Many Public Exchange B2B Evolution

© Copyright IONA Technologies 2002 Model: Point to Point Server to Server Design Time Tools Run Time Engines Complex Trading Partner Administration Limited Use of Directory Technology B2B Protocols (RosettaNet PIP) XML Document Integration Complex Back-end System Integration

© Copyright IONA Technologies 2002 Supplier Connector Supplier Connector (Complex) Model: One to Many Private Exchange Operator Hub “AND” Spoke Model Buy Side/Direct Material Driven Collaborative SC Process Integration Supplier Business Connectors Browser File-based Connectors (EDI, FF) Complex Connectors (ERP, EAI) Operator establishes exchange standards (my XML) Operator provides centralized trading partners administration Utilization of Directory Technology (LDAP) Emphasis on improving efficiencies of long-term TP relationships

© Copyright IONA Technologies 2002 Seller Connector (Complex) Seller Connector Buyer Connector Buyer Connector (Complex) Marketplace Registry Hub “TO” Spoke Model Marketplace Creation Registry/Directory Services Buy Side & Sell Side Focused Public Exchange/Indirect MRO centric Marketplace creates and integrates standards Marketplace provides transformation services Marketplace provides process- to-process interoperability Process Service Providers emerge Model: Many to Many

© Copyright IONA Technologies 2002 Query Registry Discover TP Process Process to Process Integration & Customization UDDI ebXML Pushing the complexity out to the endpoints Model: Peer to Peer

© Copyright IONA Technologies 2002 B2B Issues The Problem –The customization involved in developing solutions for each customer is complicated and expensive... The Solution –A set of technologies that will let you write a service without worrying about which type of technology is in use at customer sites.

© Copyright IONA Technologies 2002 B2B Solution Goals Leverage existing systems and processes Protect investment in traditional EDI Minimize impact on existing business applications Provide migration path to next generation B2B solution Move beyond “door- to- door” towards end to end Document flow with process control

© Copyright IONA Technologies 2002 Web Services - Business Needs Publish interfaces to their business data services, so that other businesses can find and use them Search for and discover published interfaces from current or new trading partners Interact with services published by other businesses let other businesses interact with their services

© Copyright IONA Technologies 2002 The Case for Web Services Scalability and extensibility of the customer entry (simple entries to complex ones) Potential revenue stream associated with providing Web services to trading partners Potential savings by consuming Web services from trading partners Lower transaction costs by reuse of all or parts of the business process Organization of complex, hard-to-manage internal (and external) sets of legacy applications

© Copyright IONA Technologies 2002 What problems are we addressing? A seller of widgets needs to extend online partner relationships, but has standardized on RN internally Broader reach A buyer wants to find a new source for widgets Smarter Search Describe Services Discover Services

© Copyright IONA Technologies Industry Groups Process/Standards are registered 2a. Seller registers partner profile 2b. Buyer queries repository for widgets, discovers Seller 3. Buyer consumes Seller’s web service – purchase widgets WSDL UDDI SOAP XML Solving the Problems Seller Buyer

© Copyright IONA Technologies 2002 Four Easy Steps to ebXML 1.Design and register process 2.Implement and register profile 3.Optionally negotiate agreement 4.Conduct ebXML business

© Copyright IONA Technologies 2002 UDDI – Business Discovery Others Industry Groups ex: RN PIP’s Buyers Sellers

© Copyright IONA Technologies 2002 Leverage Infrastructure Increased adoption of B2B by SMEs Lowers cost of discovery and integration Simplifies setup of supply chains –Vertically –Horizontally Lowers transaction costs –reuse of infrastructure to broader customer base Encourages wider supplier-buyer spectrum –Small-medium-large businesses

© Copyright IONA Technologies 2002 Query Registry Discover TP Process UDDI ebXML Web Services Example SME Large Trading Partner

© Copyright IONA Technologies 2002 Web Services Benefits Can provide a smooth integration of disparate component-oriented systems, ERP systems, packaged apps, etc. –allows for both document-oriented and procedure- oriented integration –promotes service-oriented architectures and adapter re-use –allows you to stitch together pre-existing business logic into business process flows

© Copyright IONA Technologies 2002 Preparing for Web Services Adoption Plan SkillsFactor ROI Readiness for change Value to the Business IdentifyRisks

© Copyright IONA Technologies 2002 Value to the Business Does Web services technology provide advantage to the business? – Drive revenue and profit – Drive operational efficiencies.

© Copyright IONA Technologies 2002 ROI - Return on Investment Making Money - Drive revenue and profit –Create and deliver new products & services faster than before –Get new products & services to revenue/profit faster than before –Get more revenue from existing customers Saving Money - Drive operational efficiencies –Cut cost of operating infrastructure –Cut data & transaction error rates –Cut cycle time for business processes

© Copyright IONA Technologies 2002 Readiness for Change Goal –Introduce Web services integration into an organization that is motivated and prepared for it. Challenge –Find the right opportunity. –Pave the way. –Be focused; don’t try to “boil the ocean.”

© Copyright IONA Technologies 2002 The Skills Factor Goal –Gain new skills efficiently. –Reuse and extend existing skills. Challenges –Support for reusable Web services. –Depth of experience with integration. –Experience with process automation.

© Copyright IONA Technologies 2002 Identify Risks Competitor Loses Malice & Fraud Business Integrity Time & Cost Product Issues

© Copyright IONA Technologies 2002 Applying Web services to Integration Enterprise Application Integration –Integrating complex systems through standard interfaces Business to Business –Enabling collaborative business processes with external partners Business Process Modeling –Linking discrete process elements (Web services) into dynamic flows Platform Interoperability –Bridging.NET to J2EE; integrating legacy applications

© Copyright IONA Technologies 2002 Integration broker platform Connects existing applications and services Allows creation of automated business process flows across extended enterprise using Web Services and XML standards Application server platform for developing, deploying and managing business application logic Hosted in J2EE, CORBA or mainframe environments using Web services standards Orbix E2A Solution DIAL-IN Toll-free International: Passcode: Web Services

© Copyright IONA Technologies 2002 Orbix E2A ™ “Best Web Services Product” Simplifies EAI, B2Bi, and BPM DIAL-IN Toll-free International: Passcode: Web Services

© Copyright IONA Technologies 2002 Web Services Integration Now! XMLBus.comVisit XMLBus.com and download Orbix E2A™ XMLBus Edition. Sign up for IONA training on Web services XMLBus.comDownload IONA’s Web services white paper at XMLBus.com Check out Orbix E2A™, the first e- Business Platform for Web Services Integration. DIAL-IN Toll-free International: Passcode: Web Services

© Copyright IONA Technologies 2002 Questions? DIAL-IN Toll-free International: Passcode: Web Services