Brand Guidelines Coupon Verbiage and Legalese 9/1/2015 Coupon must always show the Friendly’s logo. PLU must always be on the coupon – check with your friendly’s contact to ensure the correct PLU is being featured. If space allows, consider use of product image where appropriate. Size of font for legalese must be legible as this is used by servers and guests to verify terms. Verbiage attached should be followed exactly as shown.

Coupon cannot be used towards the purchase of a gift card. Expires 12/14/2015 PLU xxx. Please present coupon to server when ordering. Not valid when used with any discount or promotional offer, including the Fiver or on top of the 10% senior discount. Coupon cannot be applied to 2 for $20 offer. Limit one coupon per party per visit. Reproduction or resale of this coupon is strictly prohibited, including on internet websites. Valid only at participating locations. Sales tax applies where required. 20% Off Your Entire Purchase

$3 Off a Purchase of $15 or More Coupon cannot be used towards the purchase of a gift card. Expires 12/14/2015 PLU XX. Please present coupon to server when ordering. Not valid for use in conjunction with any other discount or promotional offer, including but not limited to the Fiver, 2 for $20 offer and the 10% senior discount. Limit one coupon per party per visit. Unauthorized reproduction or resale of this coupon is prohibited, including on Internet websites. Valid only at participating locations. Sales tax applies where required.

Buy One Adult Breakfast Entrée, Get One Adult Breakfast Entrée FREE With purchase of 2 beverages Expires 12/14/2015 PLU xxx. Please present coupon to server when ordering. Lower priced entrée is free. Not valid when used with any discount or promotional offer. Coupon cannot be used with the Big Two Do Monday thru Friday price special. Limit one coupon per party per visit. Reproduction or resale of this coupon is strictly prohibited, including on Internet websites. Valid only at participating locations. Sales tax applies where required.

$5 Off a Purchase of $25 or more Expires 12/14/2015 Coupon cannot be used towards the purchase of a gift card. PLU xxx. Please present coupon to server when ordering. Not valid for use in conjunction with any other discount or promotional offer, including but not limited to the Fiver, 2 for $20 offer and the 10% senior discount. Limit one coupon per party per visit. Unauthorized reproduction or resale of this coupon is prohibited, including on Internet websites. Valid only at participating locations. Sales tax applies where required.

One Free Kids’ Meal with Purchase of One Adult Entrée Excludes the Fiver Expires 12/14/2015 Excludes the Fiver NO LIMIT PLU xxx. Please present coupon to server when ordering. Not valid for use in conjunction with any other discount or promotional offer. Not valid when the adult entrée purchased is a Fiver. Unauthorized reproduction or resale of this coupon is prohibited, including on Internet websites. Valid only at participating locations. Sales tax applies where required.

Buy One Medium Sundae Get One Medium Sundae FREE Expires 12/14/2015 PLU xxx. Please present coupon to server when ordering. Lower priced sundae is free. Not valid for use in conjunction with any other discount or promotional offer. Limit one coupon per party per visit. Unauthorized reproduction or resale of this coupon is prohibited, including on Internet websites. Valid only at participating locations. Sales tax applies where required.

50% off any Ice Cream Sundae or Ice Cream Beverage Expires 12/14/2015 PLU xxx Only applies to a la carte ice cream desserts, not applicable to front retail display freezer case or bundled ice cream desserts. Please present coupon to server when ordering. Not valid for use in conjunction with any other discount or promotional offer. Limit one coupon per party per visit. Unauthorized reproduction or resale of this coupon is prohibited, including on Internet websites. Valid only at participating locations. Sales tax applies where required.

Buy Any Size Ice Cream Sundae, Get A FREE Ice Cream Sundae Expires 12/14/2015 PLU xxx. Please present coupon to server when ordering. Lower priced entrée is free. Not valid for use in conjunction with any other discount or promotional offer. Limit one coupon per party per visit. Unauthorized reproduction or resale of this coupon is prohibited, including on Internet websites. Valid only at participating locations. Sales tax applies where required.