1 Our Open Standards Community Jerry Hubbard Executive Vice President, Business Development Petrotechnical Open Standards Consortium North America Region Houston, TX 7 November 2006

2 The Community Loose confederation of standards users Loose confederation of standards users Norway Norway North America North America Nowhere else? Nowhere else? Organized, inclusive and collaborative Organized, inclusive and collaborative Development Development Adoption Adoption Deployment Deployment Shared risk = shared success Shared risk = shared success

3 Communications Effective and open information sharing Effective and open information sharing Lessons learned from pilots and projects Lessons learned from pilots and projects Improvements to current standards Improvements to current standards New standards to meet requirements New standards to meet requirements External Communications External Communications PR to educate others in the industry PR to educate others in the industry Internal Communications Internal Communications Members delivering the deployment message Members delivering the deployment message Visibility of success attracts new members Visibility of success attracts new members

4 The Regions POSC will encourage participation and coordinate communications between users of open standards through the establishment of eight global regions POSC will encourage participation and coordinate communications between users of open standards through the establishment of eight global regions North America (United States, Canada and Mexico) North America (United States, Canada and Mexico) South America (Central and South America) South America (Central and South America) Western Europe (European Union and Scandinavia) Western Europe (European Union and Scandinavia) Eastern Europe (Russia, Kazakhstan and non-EU states) Eastern Europe (Russia, Kazakhstan and non-EU states) Middle East (Saudi Arabia, Kuwait, UAE, Bahrain) Middle East (Saudi Arabia, Kuwait, UAE, Bahrain) Africa (Angola, Equatorial Guinea, Nigeria, South Africa) Africa (Angola, Equatorial Guinea, Nigeria, South Africa) Asia South (India, Singapore, Australia, New Zealand) Asia South (India, Singapore, Australia, New Zealand) Asia Pacific (China, Japan, Korea, Vietnam, Philippines) Asia Pacific (China, Japan, Korea, Vietnam, Philippines)

5 The Regions The mission… The mission… Establish a regional presence for standards Establish a regional presence for standards Improve communications among users Improve communications among users Provide localization to the message Provide localization to the message Identify new standards requirements Identify new standards requirements Drive adoption and deep deployment Drive adoption and deep deployment Facilitate an active global community Facilitate an active global community

6 The Regions The Region Lead will: The Region Lead will: Be a Sustaining, Contributing or Associated member Be a Sustaining, Contributing or Associated member Be located within the boundaries of the Region Be located within the boundaries of the Region Be conversant in localization techniques Be conversant in localization techniques Be willing to devote one day/month on community activities Be willing to devote one day/month on community activities Provide a communications conduit to the Houston office Provide a communications conduit to the Houston office Set up one major Region meeting per year including: Set up one major Region meeting per year including: Engaging a sponsor, a venue and speakers Engaging a sponsor, a venue and speakers Identifying and inviting potential attendees Identifying and inviting potential attendees Obtaining translations of invitations, agendas, documents Obtaining translations of invitations, agendas, documents

7 The Regions North America North America 7 NOV 06 7 NOV 06 South America South America March 2007 March 2007 Asia South Asia South 14 JAN JAN 2007 Asia Pacific Asia Pacific December 2006 December 2006 Western Europe Western Europe 19 OCT OCT 2006 Middle East Middle East November 2006 November 2006 Africa Africa April 2007 April 2007 Eastern Europe Eastern Europe February 2007 February 2007

8 The Energy Standards Resource Centre A neutral and collaborative work space A neutral and collaborative work space Intuitive, functional and educational website Intuitive, functional and educational website Project management and development tools Project management and development tools Integration of technical and business standards Integration of technical and business standards Links to standards important to the industry Links to standards important to the industry Petrotechnical (WITSML, PRODML) Petrotechnical (WITSML, PRODML) Global Unique Well Identifier (IHS) Global Unique Well Identifier (IHS) Products, Services & Equipment Classification (ECCMA) Products, Services & Equipment Classification (ECCMA) Other global standards (ISO 15926, ISO 22745) Other global standards (ISO 15926, ISO 22745) Other industry standards (PIDX, CIDX) Other industry standards (PIDX, CIDX) Custodianship of standards Custodianship of standards Maintenance and modification Maintenance and modification

9 The Membership Sustaining Members Sustaining Members Full membership rights Full membership rights SIG and Work Group participation SIG and Work Group participation Contributing Members Contributing Members SIG and Work Group participation SIG and Work Group participation Associated Members Associated Members Reciprocal memberships Reciprocal memberships SIG and Work Group participation SIG and Work Group participation

10 Membership Opportunities We currently have 65 member companies We currently have 65 member companies We need to encourage participation from… We need to encourage participation from… National energy companies National energy companies Professional services organizations Professional services organizations Vertical service companies Vertical service companies Horizontal IT organizations Horizontal IT organizations Regulatory agencies Regulatory agencies Our membership should reflect the entire spectrum of the upstream oil and gas community

11 Thank You!

12 Products, Services & Equipment Classification SIG Our goals… Our goals… To accurately and consistently describe products, simple services and equipment within the upstream oil and gas industry To accurately and consistently describe products, simple services and equipment within the upstream oil and gas industry To facilitate a collaborative project using the ECCMA Open Technical Dictionary To facilitate a collaborative project using the ECCMA Open Technical Dictionary To bridge an intersection point between technical and business standards To bridge an intersection point between technical and business standards

13 Products, Services & Equipment Classification SIG To ensure that the Oil and Gas Industry uses… To ensure that the Oil and Gas Industry uses… Standard public domain terms, definitions and concept identifiers Standard public domain terms, definitions and concept identifiers A full range of maintenance, repair and operations products, simple services and equipment templates A full range of maintenance, repair and operations products, simple services and equipment templates Open classification standards for life cycle engineering, electronic procurement and interoperability Open classification standards for life cycle engineering, electronic procurement and interoperability

14 Products, Services & Equipment Classification SIG The Electronic Commerce Code Management Association (ECCMA) The Electronic Commerce Code Management Association (ECCMA) Formed in April 1999, ECCMA brings together thousands of experts from around the world to build and maintain global, open standard dictionaries used to unambiguously label information. Formed in April 1999, ECCMA brings together thousands of experts from around the world to build and maintain global, open standard dictionaries used to unambiguously label information.

15 Products, Services & Equipment Classification SIG ECCMA looks to industry verticals to accept responsibility for building and maintaining the eOTD Identification Guides ECCMA looks to industry verticals to accept responsibility for building and maintaining the eOTD Identification Guides An Upstream Oil & Gas Content Standardization Council has been requested from ECCMA An Upstream Oil & Gas Content Standardization Council has been requested from ECCMA This is a collaborative effort with others in the industry This is a collaborative effort with others in the industry

16 Products, Services & Equipment Classification SIG Do we have enough interest from POSC Members to form a Special Interest Group Do we have enough interest from POSC Members to form a Special Interest Group Who within your organization would be interested in discussing this issue? Who within your organization would be interested in discussing this issue? The Upstream Oil & Gas Content Standardization Council needs your participation The Upstream Oil & Gas Content Standardization Council needs your participation