ICQ in numbers What’s new on ICQ 7? Advertising opportunities on ICQ 7 Agenda

ICQ User Growth

ICQ Network in Russia

ICQ 7 – Social Messaging Communication Social networks integration Self-expression ICQ 7 brings 3 elements together:

ICQ Advertising Platform - target teens & young adults Desktop presence of almost 6 hours per day The leading communication tool in Russia with 59% unaided awareness and 98% aided awareness of ICQ* Young, Loyal & Dynamic Community Active 30 Users by Age in Russia 22 % 46 % 24 % 5 5 2%2% 2%2% 1% *Source: BrainJuicer survey for ICQ, Russia, December 09

Average CTR at around 0.08% CTR on special ad properties can reach 7% CTR Segmented media for better targeting Significant desktop presence More exposure derived from ICQ usage and interaction with other social networks What’s in it for you?

Top Advertisers: Top Agencies: Some of our Clients

Advertising Opportunities on ICQ 7

Half size (234x60) banner Visible from all tabs on the ICQ Contact List (Feeds from Friends, SMS, etc.) Client Banners Contact ListMessage Window 468x60 banner - visible during users’ conversation B2U – animated ad displayed in the conversation window-

11ICQ Confidential Expandable Banner on Contact List Expands to 300/250 upon mouse-over (click to see demo)click to see demo

ICQ Zones - the entry gate to ICQ: Opens automatically on log in Offers unique localized content Offers several ad placements: Zones Takeover – a 598X480 highly visible banner that runs for 24 hours Top Banner – 728x90 Expandable Ad – a 728x90 banner that expands to full screen upon mouse-over Zones Ad Properties Premium Content Tab: a branded default screen for sponsorship

Zones Premium Tab Sample – Israeli Dates (the fruit, not the romance…) Content Articles Ringtones Games Wallpapers Videos & Animations

A package of 5 branded “Avatars” suggested to users as part of the ICQ Image Gallery Personalizing the user’s clients Extremely high exposure when displayed on the user’s avatar Branded Avatars

Short flash greetings displayed on the tZers panel in the Message Window A highly viral marketing tool within users’ communication session Branded tZers

A gallery of branded emoticons to be used by users during conversations A high viral effect within users conversation Branded Emoticons

Branded Game Center ICQ Game Center – a single access point to online games Available through clicking a button in the ICQ Contact List Branded elements include background and clickable button Branded sections include main page, game categories, game lobby

728x90 ad on various web pages in Web Pages Display Ads New 300x250 ad on web pages: ICQ Video Portal User profile page People search page Pages are linked to the client to encourage high visibility with the increased usage of ICQ’s social features