Case Study: HOB Partner Zone. What is the TecChannel Partner Zone? The TecChannel Partner Zone is a special form of content integration. In a similar.

Slides:

Advertisements

Similar presentations

* Best Viewed as a Slideshow. MSN.GR Huge Reach: 3.4m Greek Users (Nielsen) Left side of the brain / Entertainment Focus Premium Context Engaging Ad-Formats.

Advertisements

Click2Houston.com Capabilities. Sales Opportunities.

IP Surveillance Business Partner Program April 2014.

Channel3000 Advertising Capabilities Leaderboard Dimensions: 728x90 Placement: Top of Page Formats:.jpg,.gif,.swf Functionality: Rotates upon refresh.

APC Content Syndication APC SharedVue Showcase powered by The Channel Company.

INTRODUCING A NEW COMPONENT FOR TODAY’S INTEGRATED MARKETING.

Driving the Value of Microsoft Competencies March 8, 2012 Partner-Ready.

PM100 Awards Media Options Manufacturing Enterprise Communications A Division of Thomas Publishing Company, LLC.

Integrating the New Campaign Nick Moore - Graphic Design Coordinator Emily Vincent - Director, University Media Relations Lin Danes - Manager, E Communications.

Shop smart. Save money. OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout.

Launching offer for iPad. Le Nouvel Observateur & Challenges settle on the iPad Starting the 28th of May, let’s find our magazines on this new device.

Online advertising opportunities to raise awareness and generate leads.

The Google Display Network. Why Display Matters.

Advertising Media Pack  Moneywise launched in 1991 and is the UK’s leading personal finance magazine.  Moneywise was acquired.

Facebook™ for Business Elements For A Successful Fan Page By Melissa Wallace.

1 ITpro Advertising Menu August 2014 Information portal site for IT Professionals Please review the following document for more information about.

Internet Broadcasting Webex Training

Website Content, Forms and Dynamic Web Pages. Electronic Portfolios Portfolio: – A collection of work that clearly illustrates effort, progress, knowledge,

3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.

Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.

Extending your reach !. Extending your reach… Delivering your message to millions of online users Online traffic Our online services deliver your message.

GAME CHANGER. THE NEW MOBILERVING.COM NEW SITE VS OLD.

A marketing program to position your brand as an industry leader using the enthusiasm of the World Equestrian Games Capitalizing on the Excitement of the.

January 2005 The Experts in All Things Animal BOWTIE INC. CONFIDENTIAL Consumer Magazines  Business-to-Business Magazines  Books  Internet Distribution.

General Information DORKOMTEH RU Website about road engineering, utility vehicles and concrete equipment. This platform is with guaranteed quality target.

ChinaHR Media Solution. Home Page Video Advertisement Target Branding Home Page Home Page City Page Banner City Page Banner Template Customize Template.

Empowered with editorial content from media partners, News Channel 11 and the Bristol Herald Courier, TriCities.com delivers accurate local.

Lead generation via TecChannel - Efficient, measurable sales support.

Advertising Media Pack  Moneywise launched in 1991 and is the UK’s leading personal finance magazine.  Moneywise was acquired.

InTopic Media, provides turnkey and white-label technology for in-text display advertising. We partner with Advertising Networks and Agencies to deliver.

Atmosphere Apps Atmosphere Apps 2,000,000,000.

Halloween Guide Fall 2011 Digital Sales Package September 26 x 6 weeks.

[Site Name] 2010 Media Kit Prepared by [Your Name], [Your Title] [Insert Your Logo]

11 Paris, June 11 th 2010 Ensemble, libérons vos énergies Une campagne publicitaire 100% sur le net.

The TecChannel Expert Community - More Knowledge Together.

Client Presentation. Agenda  Search Engine Optimization (SEO)  Social Media  Facebook Ad Test  Key Digital Strategies & Tactics  Suggested Plan.

Online Advertising Proposal. Empowered with editorial content from media partners, News Channel 11 and the Bristol Herald Courier, TriCities.com delivers.

General Information MAXI EXKAVATOR RU Unique highly specialized project that has no analogues in the Russian Internet. All about the mining equipment:

General information  AUTOPOGRUZ RU  It is a highly specialized design of warehouse equipment. This platform with guaranteed quality target audience.

Tempe.com And More … RanchoMirage.com OVERVIEW. The CitiesPlanet Network of 57 cities represents a total population of more than 4.2 million people across.

Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.

Case Study: FSC Storage Partner Zone. Objective: Generation of brand and product awareness within the target group of IT experts. Lead generation for.

Advertising Media Information Why Advertise with Moneywise?  Moneywise makes the association between money and lifestyle as most key financial.

World’s Largest Circulated B2B Digital Travel Magazine 250,000+ Travel industry Professionals 195 Countries Worldwide World’s Largest Circulated Travel.

FuW Native Advertising Advertising through information.

General Information MINI EXKAVATOR RU Unique highly specialized project that has no analogues in the Russian Internet. All of the mini-loaders, mini excavators,

Daily Mail & Mail Online Birds Eye Case Study 1 June – July 2012.

MS-PowerPoint 2 Prepared by Isma3eel Al-Taharwa. Content  Animation types.  Applying schema Animation.  Adding Custom Animation.  Making Slide Transition.

1 Communication Concept The Opera Europa Digital Platform March ARTE G.E.I.E. | STRASBOURG | 11 SEPTEMBER 2014| PAGE.

GCSE ICT Task 1: Developing a Multimedia Website Gerard Duffy Principal Moderator Geoff Ewart Anita McGinn Peter Mitchell Assistant Principal Moderators.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

© 2008 Eyeblaster. All rights reserved Rich Media – How to Make a Good Impression Presented by: Vanya Jakovljevic EB Orange 246/137/51 EB Green 52/70/13.

Chapter 7: Landing Page Optimization. Chapter Objectives Identify the various types of landing pages. Design a landing page that makes effective use of.

CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.

Best Strategies For Website Promotion. What is Website Promotion? Website promotion is the continuing process used by webmasters to promote and bring.

The Google Display Network. Why Display Matters..

Get Affordable Online Marketing Services To Grow Your Online Business –Evirtual Services

1 The reference tool of choice for China’s RF & Microwave innovators.

Digital advertising opportunities to

AN ADVERTISING CASE STUDY

ONLINE MEDIA. ONLINE MEDIA ADVERTISING SALES PRESENTATION ONLINE MEDIA Whats News / Whats Oloum Social media network.

The 7 types of B2B copywriter

2016 SPONSORSHIP & ADVERTISING

AN ADVERTISING CASE STUDY

Ad Format: How to Book a Mini Banner

Content Is King ASJ Partners 1.

Low Cost Media & Outreach Strategies

Presenting: Launch Pad

Additional placements opportunities

Banner Advertisements

Presentation transcript:

Case Study: HOB Partner Zone

What is the TecChannel Partner Zone? The TecChannel Partner Zone is a special form of content integration. In a similar way to a microsite, a separate sub-channel is created. Here the customer can present various contents such as white papers, press releases, videos, case studies, etc. and at the same time fill exclusive advertising locations. At the same time various traffic drivers such as text ads, traditional banner formats, stand-alone mailshots and text links guarantee that high volumes of traffic are generated to the landing page = Partner Zone.

- Animated hockey stick as effective advertising banner - Case studies and white papers to download - Lead article in content area - Various downloads, datasheets, animations, etc. - Strong logo presence - Own item in navigation bar

Case Study: HOB Partner Zone Objective: Generation of brand and product awareness within the target group of IT experts. Lead generation and increase in the download rate of a test software program Advertising methods/materials: Teaser box, logo, leaderboard, MPU, skyscraper, flash animation white paper, case studies, newsletter text ads, datasheets Period: 8 weeks Results/click rates:Status: September 2007 Traffic in Partner Zone:2300 Total impressions:1.05 million Leads generated:Over 110 qualified leads Total downloads:282

Conclusion of HOB Partner Zone: By means of this content integration process, HOB not only succeeded in achieving a very high media reach, but also generated high-quality leads in the intended target group. It was also possible to achieve a clear increase in the download rate for the test version of the HOB software.