Effective Facebook Landing Pages For a more focused advertising.

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Presentation transcript:

Effective Facebook Landing Pages For a more focused advertising

Starbucks’ Blonde Roast campaign Customers were given a free cup along with their regular coffee. Each cup contains a simple message to brighten your friend’s day. When they ran out of cups, they decided to launch a Facebook application where people can send cards with the same content The application was simple and direct with its elegant green button to get you started.

Coke – Welcome Page The tagline “Like Coke? There’s a button for that!” has led a lot of fans to immediately like the page. The landing page changes according to the country you’ve specified.

Intel - Ultrabook Intel’s Ultrabook Convertible gets its own landing page for promotion. The page has a shared button on top and an embedded YouTube video ad which allows visitors to know more about the product. More video links are shown on the right to keep viewers engaged in learning more about Intel Ultrabook.

The Harry Potter Gift Guide The gift guide allowed fans to choose from a wide array of Harry Potter merchandise The animated book adds an extra taste of magic, attracting more purchases.

College Humor – Fired This landing page is straightforward with its simple “watch now” video. The tagline “Watch this instant with your Facebook credits” is simple yet direct and easy to follow.

Scholastic – The Face Literacy Initiative The goal of this page is to encourage parents and adults to buy books for their children to be read at home or school. With well managed and detailed text and visuals, visitors are convinced that reading should not be limited to the classroom.

CHOW.com With a well designed landing pages, users can instantly browse content such as videos, recipes, news, etc.

Volkswagen – Think Blue The welcome message precedes button that will take you directly to the championship itself. The graphics tie in with the name of the contest and show the dreams of every participant at the top.

Obeo With its simple yet effective design, the Obeo land page offers special promotions which attracted a lot of visitors to like their page. There are also some content available to those who would like to know more about Obeo products.

Jack Daniels This land page has an interesting design which features real profile pictures on the background. Its bold tagline “Share your love for Jack”, attracted many page likes.