Copyright in a New Light Tools of Change for Publishing Bill Burger February 11, 2008

Copyright then... 2

Copyright now... 3

4 Backers of stronger copyright laws form lobby group By Anne Broache Staff Writer, CNET News.comAnne Broache Viacom suit may reshape copyright law Media giant says Google infringes ‘on a massive scale’ By Elise Ackerman Mercury News Google targeting all the world’s content and all your information Posted by Donna 1:03 pm Make Way for Copyright Chaos By LAWRENCE LESSIG Published: March 18, 2007 These are contentious times In Response to AAP Concerns, Cornell Issues New Guidelines on Electronic Reserves Music group joins YouTube copyright lawsuit Publishers worry songwriters won't get compensated for videos updated 6:53 p.m. ET, Mon., Aug. 6, 2007 Second Life gets its first copyright law suit OUT-LAW News, 17/07/2007 RIAA sues 405 students for file-sharing

5 Disruptive change ►Explosion of Internet use and content creation  1.2 billion Internet users worldwide (up from 48 million in 1996)  Creation and use of content is exploding 161 exabytes of digital content created and copied in 2006 Equal to 3 million times all the books ever written IDC estimate for 2010: 988 exabytes  Today it takes 5 years to read the new scientific material produced every 24 hours ►Increasing pace of technological and business innovation  Easy-to-use software tools for creation and participation  Cost of copying and distribution is near zero  Increasing bandwidth  Growth of ad-supported business models ►Content and software now are inextricably linked through tools of value-added distribution and knowledge discovery

6 Content comes in many new forms

“Impossible in theory; possible in practice” 7

8 Encyclopedia Britannica ►1989: $650 million revenue ►1991: Total encyclopedia market: $1.2B ►1993: Microsoft launches Encarta ►1994: EB launches Britannica Online ►1995: $450M revenue ►1996: $325M revenue; company sold below book value (est. $135M) New owner abandons door-to-door sales model ►2001: Wikipedia launched ►2003: Britannica company eliminates 401(k) plan ►2007: $50 million revenue (estimate)

Other media are feeling the pinch 9 Source: RIAA

Travel books sold in 2007: 14.8M 10

The future of travel publishing? 11

The future of travel publishing? 12

Or just another book publisher? 13

14 Encyclopedia of Life

15 High-quality information - for free

16 Community-based “publishing”

17 News aggregation 2.0

18 News aggregation 2.0

19 Control in the hands of the user

20 The Age of Participation

21 Rethinking what it means to create "No man but a blockhead ever wrote, except for money.” -- Samuel Johnson

22 The rise of a new creative class

Google Knol (a unit of knowledge) 23

24 New attitudes toward copyright

25 A clash of cultures Viacom Sues Google, YouTube for $1 Billion Over Copyrighted Material on the Web Wednesday, March 14, 2007 Unfortunately, many interesting new web applications infringe on the rights of some other stakeholder

Publishing’s first revolution % Share of Relative Value Means of Production & Distribution Content Gutenberg 1,000+ printers in Europe The emergence of the publishing industry

Publishing’s second revolution Industrial Revolution Means of Production & Distribution Content % Share of Relative Value 43 U.S. Newspapers 2500 U.S. Newspapers 11,000 U.S. Newspapers

The third revolution is underway The Web ? Means of Production & Distribution Content % Share of Relative Value Industrial Revolution

29 Future shock: 2010? 2015? 2020? ►All content is digital and access is ubiquitous and assumed ►Licensing is pervasive, but transparent ►Content appears to be free to the end user ►The content experience is personalized ►New tools and technology will continue to disrupt the status quo ►Collaborative publishing models will be common ►Documents will become “living” expressions of the author’s work ►People value tools as much as content ►Participation and collaboration are central to our content experience ►Tension between content and distribution will continue Gutenberg Industrial Revolution The Web

Thanks 30 Bill Burger Copyright Clearance Center