Understanding a Multi-Generational Workforce Willow Jacobson School of Government, UNC-CH State Budget and Management’s Annual Conference October 15, 2008

Agenda Demographic and diversity changes in the workforce Managing an intergenerational workforce Changing expectations and values at work

The US Population Today

Generations in the US Workforce

NC State Agencies We know that on average the public sector is older then the private sector

Juvenile Justice

Governor’s Office

Secretary of State

Auditor

Treasurer

Public Instruction

Justice

Agriculture

Labor

Insurance

OSP

Administration

Transportation

Environment and Natural Resources

Wildlife Resources

Health and Human Services

Correction

Commerce

ESC

Revenue

Crime Control and Public Safety

Controller

ITS

Community College

Board of Elections

UNC Chapel Hill

NC State

Culture Resources

Important to Consider For every two experienced workers leaving the workforce, one will enter Matures and Boomers embody the culture of most organizations today In 2006 everyday 7,918 Boomers turned 60 One in six workers will be over 55 years in 2008

Exercise

Matures

Matures EVENTS and Values

Matures Formative Events The Great Depression Pearl Harbor WW II Hiroshima The New Deal

Matures Values Duty, honor, dedication, sacrifice Conformity, unity – “We First” Hard times then prosperity Patience Importance of a job well done Law and order; respect for authority Adherence to rules Age = Seniority

Matures in the Workplace Are loyal to their employer and expect the same in return Believe promotions, raises, and recognition should come from job tenure Measure a work ethic on efficiency

On the Job Assets Liabilities Stable and Thorough Detailed oriented Loyal and Hard working Liabilities Challenged by ambiguity and change Reluctant to buck the system Uncomfortable with conflict Reticent when they disagree

Matures in the Market Faith in the nation’s institutions and the government Demand quality Are loyal customers but aren’t afraid to shop around Follow the rules that have been established Believe standard options are just fine

Messages that Motivate “Your experience is respected here” “It’s valuable to the rest of us to hear what has –and hasn’t—worked in the past” “Your perseverance is valued and will be rewarded” Motivated by symbols

Baby Boomers

babyboomers

Baby Boomers Formative Events The Civil Rights movement Martin Luther King John F. Kennedy Vietnam War Woodstock The Cold War Roe vs. Wade

Baby Boomers Values Stability “Workaholic” Competitive Balancing family and work Desire for respect Success is largely visible Personal development Optimistic

Baby Boomers in the Workforce Evaluate themselves and others based on their work ethic Work ethic measured in hours worked Teamwork is critical to success Relationship building is very important Expect loyalty

On the Job Assets Liabilities Service oriented Driven Good at relationship Team players Liabilities Not naturally “budget minded” Uncomfortable with conflict May put process ahead of result Overly sensitive to feedback

Baby Boomers in the Market Are interested in products and services that will allow them to regain control of their time Believe technology brings with it as many problems as it provides solutions Want products and services that have been customized for them, the individual Believe rules should be obeyed unless they are contrary to what they want; then they’re to be broken Want products and services that will indicate to their peers that they’re successful

Messages that motivate “You’re important to our success” “You’re valued here” “Your contribution is unique and important” “We need you” “I approve of you”

Gen Xers

Generation X

Gen Xers Formative Events Post-Watergate Fall of the Berlin Wall Challenger explosion The Gulf War The PC boom Parental divorce rates ‘Latchkey kids’ MTV AIDS

Generation X Values Parent’s began raising them as “friends” No common heroes Work-Life balance Independent Cynical and pessimistic Seek career opportunities Thinking globally Technoliterate Informal

Gen X in the Workplace Eschew the hard-core, motivated, Boomer work ethic Want open communication regardless of position Respect production over tenure Value control of their time Look for a person to whom they can invest loyalty

On the Job Assets Liabilities Adaptable Technoliterate Independent Un-intimidated by authority Creative Liabilities Impatient Poor people skills Inexperienced Cynical

Gen X in the Market Can spot a phony a mile away Rely on peer-to-peer referrals Want options; plans B, C, and D Embrace technology Want to be in control of the sale

Messages that motivate “Do it your way” “We’ve got the newest hardware and software” “There aren’t a lot of rules here” “We’re not very corporate”

Millennial

Generation Y

Millennial Formative Events Oklahoma City bombing 9/11 terrorist attack Columbine High School The Internet boom Child focus Technology

Millenials Value Optimistic and Confident Individual key, yet group oriented Difficulty focusing on “non stimulating” stuff Often raised as “friends” Search out authorities Ambitious yet aimless Civic duty Diversity

Millenials in the Workplace Search for the individual who will help them achieve their goal Want open, constant communication and positive reinforcement from their boss Find working with someone of the Mature generation easy to do Search for a job that provides great, personal fulfillment Are searching for ways to shed the stress in their lives

On the Job Assets Liabilities Collective action Optimism Tenacity Heroic spirit Multitasking capabilities Technological savvy Liabilities Need for supervision and structure Inexperience, particularly with handling difficulty people issues

Millenials in the Market Want to be like their peers but with a unique twist Don’t want to be hurried Consider a company’s products if the company is known for their altruistic attitude Are loyal consumers Search for the unique items

Messages that Motivate “You’ll be working with other bright, creative people” “Your boss is in his (or her) sixties” “You and your coworkers can help turn this company around” “You can be a hero here”

Important Distinctions and Strategies

Respect for Authority Matures: Boomers: Gen X: Gen Y: Seniority and tenure Similar values Matures; they’ve earned it Authority figures deserve skepticism & testing Test but search

Time on the Job Matures: Boomers: Gen X: Gen Y: Work ethic defined by the punch clock Visibility was/is the key “What does it matter when I work, as long as I get the job done” “It is five o’clock – I have another life to get to.”

Work-Life Balance Matures: Interested in flexible hours Boomers: “Was/Is this workaholic lifestyle worth it?” Are the rewards worth the cost? Gen X: Balance is very important. Willing to sacrifice it occasionally Gen Y: Lifestyle vs. promotion

Bottom Line Differences Time was something that could be invested with the hope for some sort of return in the future Defined by their job and association membership To them, there is no promise that invested time pays a dividend They’ll have multiple CAREERS, so the job is probably a temporary thing Matures and Boomers: Gen X and Y:

Workplace Strategies Baby Boomer Sabbatical options—longevity leave Increased vacation Retirement packages Fitness benefits Consulting options

Workplace Strategies Generation X/Y Leadership development Mentoring Recognition/incentive Vacation ‘Cafeteria’ benefits plan Cross training Education

Workplace Strategies All Generations Alternative work schedules Telecommuting Employee assistance Floating holidays

Workplace Strategies When possible combine function-based work with project-based work Team vs. Independent? Consider communication strategies Avoid stereotyping

Thank You