Affordable, High Quality Health Coaching & Wellness Services Renzie L. Richardson, CEO Be Healthy for Life, LLC (404) Copyright, 2008 BHFL

Mission: Promote and provide cost-effective health and wellness programs to reduce health insurance costs; educate and inspire healthy lifestyles. Be Healthy for Life, LLC

Company Overview Founded in 2008 – Located in suburbs of Atlanta, GA Market Place: Small/mid-size employers, medical practices, and private clientele Online and Staff Support Model Affiliate Reseller – Online Applications and Virtual Portal Be Healthy for Life, LLC

Current Population Risk Factors 64% of all Americans are Overweight. 40% Report their Jobs are Very Stressful. 26% Suffer from Burnout. >1 out of 4 Still Smoke. <1 out of 4 Exercise Regularly.

Be Healthy for Life, LLC The Iceberg Model of Health and Disease

Health Coaching assist clients in making practical decisions about next steps in life and how to break life and health goals into measurable action steps and foster more self-efficacy. The Health Coaching model can be used to assist clients in managing chronic disease, promote health, and aid in the recovery from surgery or other medical procedures. Be Healthy for Life, LLC What is Health Coaching…

Be Healthy for Life, LLC In Other Words… Which of Your Wheels Go Thummp, Thummp?? We Transform the Thummps So You Can Fly!!

Engagement rates between 60% – 80% 4.5 average coach contacts per month –Scalable to client needs 2/3 of participants achieve their goals with coaching support Increases patient contact and retention rates –1% Improvement equals 12% net income Source: IHRSA’s Guide to Membership Retention Be Healthy for Life, LLC Real Behavior Change

Participants Engagement Increases Be Healthy for Life, LLC Real Behavior Change = Results 94% of Executives in Fortune 500 Company Reached Risk-Reduction Goals 66% 53% 50% 64% 67% Fortune 500 Company Realized Decrease in Medical Costs After 12 months in Smoking Cessation Program Annualized ROI of $5.50 per $1.00 spent for program participants Quit rate of 41% 23% Experienced fewer stress-related physical symptoms Increased their healthy eating choices Lost weight and maintained their weight loss Of those who lost weight lost more than five lbs. Improved aerobic conditioning by increasing the amount of time spent exercising Risk Reduction for Medium- Size Employer for Key Health Indicators from High to Low risk status Risk Reduction as Reported in 6 Months & 12 Months for Fortune 500 Company High to Low risk status 6 month 12 month 12 mo.

Tools and Technology can be used As a stand alone offering – branded or private labled As an extension of existing face-to-face or telephonic coaching As an augmentation to automated self-help programs/websites As a brand loyalty tool Be Healthy for Life, LLC BHFL Coaching Services

Target Patient & Profile History of a chronic condition – obesity, diabetes, hypertension, heart disease, high risk lifestyle At risk for chronic disease Healthy profile – sustainability Productivity/Engagement Managing Stress and Energy Be Healthy for Life, LLC Revenue/Increased Cash Flow

Be Healthy for Life, LLC Application & Capabilities BHFL focused competencies in these key areas: –Turn Key Coaching Services Population Health Coaching Executive Health Coaching Life Coaching Parent Coaching –Personal Training & Exercise Prescription –Patient Education and Health Promotion Diet and Nutrition Stress Management Lifestyle Management Skills

Be Healthy for Life, LLC BHFL Products – My Health Coach –Products and Services Health Screening Body/Fat Percentage Health Risk Assessment Behavioral Modification On-going Maintenance Support –Protocol for low to high risk individuals and disease states (diabetes, blood pressure, obesity, cholesterol, etc.)

Be Healthy for Life, LLC My Health Coach – How it Works Each person is assigned their own personal coach that remains their coach as long as they are in the program. Each person has a customize goal plan established with their coach and receives unlimited contact with their coach based on their individual needs to adjust goal plans, stay motivated, and reach their primary objectives. Personalized, hand chosen, educational materials are provided to the individual by their coach based on their needs (just what they need when they need it). A wealth of additional resources are available as well to the individual through our proprietary coaching platform We coordinate with other health services and a persons physician when needed.

Be Healthy for Life, LLC Branded Member Home Page

Be Healthy for Life, LLC Member Feedback 94% report having more self confidence and skill in improving health than when they first enrolled 95% rank tools and support as better or significantly better than other similar services or resources 92% are satisfied in reaching the goals they set 97% report they would definitely continue to use and recommend portal tools and support 96% rank their overall satisfaction with the program as good to excellent

Be Healthy for Life, LLC Survey Quotes: Members “Normally when I get an excuse I would quit. But knowing you are checking has given me the needed push to keep going.” “This program provides the structure and support necessary to really achieve goals. It's also helped to define realistic goals.” “When I joined the program, I began to hold myself responsible for my condition. I have enjoyed my coach’s positive attitude, the availability of the website and the information available.” “I wanted you to know I have a new stay-with-it attitude because of your positive support and monitoring…In the past I may have stopped working out by now. So for that I owe you a big thanks.” “Having a resource such as my coach has helped me stay on track - other support systems are not as consistent - and realistic.

Be Healthy for Life, LLC Summary Be Healthy For Life Coaching –Focus on time and cost efficiency unlike any other company in the industry. –Ability to scale human coaching services with staffing solution at a magnitude and speed that no other competitor can match. –Powerful and flexible technology with intelligence and a human touch to make human service delivery possible via the Internet. –Tied to cutting edge researchers in behavior change field (Positive Psychology). –A decade of experience with online, human to human, behavior change programs and technology.

Contact Information (404) Office: (678) Linking Health to Your Success!