Question You understand your core business, but are you comfortable with the other elements needed to run a successful business? For instance,  Sales process  Personnel challenges  Marketing programs  Financial controls  Planning

TAB’s Vision

What is TAB? The TAB System includes:  Monthly board meetings  Education  Private coaching  Resource network

First TAB Method for Improving Business Success Board meetings – Entrepreneur & Strategic  Monthly – same day each month  Location of meetings  Start at 4-5 Members – no more than 15  Non-competing members, No Key suppliers or customers

Two Heads Are Better Than One

Second TAB Method for Improving Business Success Presentation:  Different business topic each month  Each member applies their business to the topic  Present a challenge or opportunity

TAB Board Presentations DevelopingSalesProcessFinancialStatements Track & Measure ResultsWord of mouth Marketing Marketing on the Web MarketingPlans

TAB Board Presentations HumanResources How to Negotiate ChangingCourseSWOTAnalysis RetainingCustomers Time Management

What TAB Members Learn You Don’t Know What You Don’t Know!

What TAB Members Learn  While all businesses are unique; 75-80% of business challenges are common to ALL companies  Not locked into your industry’s way of thinking

Third TAB Method for Improving Business Success TAB Private Coaching Sessions  Initial face to face meeting  Monthly Telephone coaching  Discuss any challenge from previous board meeting  Preparation of topic for next meeting

Proprietary Products  Analyze and strategize your business  Strategic Business Leadership ®

Strategic Business Leadership  Are you happy working 60 or more hour weeks and very little vacations, if at all?  Don’t you love lying awake at night due to stress from the business?  Would you love to create TGIM?

Strategic Business Leadership  More than planning  The process is simple  Aligns your company’s vision with your personal goals  Recognizes who and what needs to be set in motion

Third TAB Method for Improving Business Success Resource Network  The TAB Hotline  Tips from the Top ®  Network with other TAB Boards ®

Third TAB Method for Improving Business Success  TABBoards.com-TAB Express  TAB Boards Rewards ®  Member yellow pages  Industry specific message boards  Business Library

Purpose of TAB Boards ® Affordable, Practical Business Advice Sounding Board for Ideas Resource Sharing Think Tank Focus Group Safe Environment Networking

TAB Boards ® Also Provide  Practical solutions rather than theory  Support group  We hold your feet to the fire

TAB-Certified Facilitator  Crucial to the success of boards  Has broad business experience  Completed TAB-Certified Facilitator and SBL-Coach Training

A picture is worth a 1,000 words A demonstration is worth 1,000,000

Three Laws of Marketing Overt Benefit – what’s in it for the customer? Real Reason to Believe – persuasive credibility you will do as promised Dramatic Difference - uniqueness 1 2 3

Marketing Basis Feature - What are the various features of your product or services? Benefit - What are the benefits the customer will receive from each feature? Feature - What are the various features of your product or services? Benefit - What are the benefits the customer will receive from each feature?

Benefits Vs. Overt Benefits All Shoes Shined Protect Your Shoes Durable Shoeshine Gentle Shoeshine For Delicate Women’s Shoes Salt Guard Protects From Winter Damage Armor Shoeshine Lasts 7 Days Fast Shoeshine2 Minute Shoeshine BenefitsOvert Benefits

Self Audit Gather materials communicating your core business or product offering. Are you listing features only and not benefits? Now write “what’s in it for the customer.” Answer these questions as if you were the customer in an overt manner: Is the benefit clear and obvious? Is the message specific about what’s in it for them? Does the idea excite your interest? Is the concept clearly unique vs. the competition?

TAB More Than Pays for Itself  Real bottom line benefits  Most profitable time spent in improving your business  Avoid reinventing the wheel  Work ON your business, not just IN it  In business FOR yourself, but as a TAB member you’re not BY yourself

The Next Steps TAB Information Meeting Business Evaluation Application & Profile Coaching & Board Meeting

The Alternative Board ® Offers You  Strategic Business Leadership ®  Initial 2-hour coaching session  Monthly Newsletter  TAB Board Meetings  Telephone Coaching  TAB Hotline  Message Boards  Year-Round Access to Facilitator  Member Online Yellow Pages  TAB Website  TAB Events  And More!

Thank You