Web Analysis & Online Integration David Hudson Commercial Director Intellitracker Ltd www.intellitracker.com.

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Presentation transcript:

Web Analysis & Online Integration David Hudson Commercial Director Intellitracker Ltd

Drive - Don’t Run [drive] v. drove, driven, driving to move along or advance quickly as if pushed by an impelling force [run] v. ran, run, running to be in operation, to continue in operation

Agenda Single Customer View –Offline model (CRM) –Online model (web analytics) –An integrated view

Offline Model Household Contacts Transactions

Online Model - Web Analytics Page View Centric (Google Analytics) Visitor Centric (Most Web Analytics Systems) Page Views Visit Visitor Visits Views & Events

Contact Centric Web Analytics Contact Centric Visitors Visits Contact Views and Events A Visitor is a Device or Browser (and is NOT a person) A Contact can use multiple devices

Online – Offline Integration Offline ModelOnline Model Visitors Visits Contact Views and Events Household Contacts Transactions

Available Information Geography - Country / Region (Town) Campaigns – / Promotions / Affiliates / Banners / Links / Offline Search Terms - Search Engine / PPC Forms – Business data (Site Search / Interest / Demographics) Content – Pages / Channels Calendar – Dates / Times / New / Repeat / Frequency / Recency Technical – Browser / Operating System / ISP / Organisation Commerce - Products / Values / Currency Inference: –Needs, Wants, Desires, Preferences, Affinity, Attitudes etc.

Thank You David Hudson – Commercial Director

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