Deliverables out of Scope  Mrs. Creed – Client  Ryan Rutger – CTE Student Liaison  Dr. Karen Patten- Sponsor Key Stakeholders The University of South Carolina Center for Teaching Excellence (CTE), had the need to upgrade their current Website. CTE hoped to better understand how faculty and other users use their Website and how CTE can make the Website more efficient. Our Capstone project team’s main focus was to develop specific recommendations for the Website upgrade. Project Description To gather analytics from USC CTE website. Project is being done so CTE can better understand how faculty and other users use their Website and how CTE can make the Website more efficient. We would like to setup a Web analytical tool which will mine visitor data. The expected results will be: better Website for users as well as faculty and easier learning strategies within the website. Project Mission Statement Project Deliverables Prototype 1: We simply described what our initial plan was which was to use the analytical tool called PIWIK. But in compliance with USC website technologies we didn’t use PIWIK and instead went with Google Analytics. We then described the pros and cons of using each of these but as stated before USC would only allow us to use Google Analytics which was fine because Google Analytics would still do what we wanted to do. Prototype 2: After gathering data on two separate occasions we gave our client an initial report on our findings based on what Google Analytics showed us. Seeing the graphs and charts from Google Analytics showed what would be best when improving the CTE website. Final Visual Report: The client then asked us to give her a visual report and make recommendations for her home page. To do this we printed out her entire homepage and rearranged it according to the most relevant links found from Google Analytics Project Deliverables Deliverables Within Scope As a group we learned that Web Analytics is a great way to study a websites effectiveness to bring in the desired client base. Through Google Analytics we discovered that having a web analytical tool running on your website is something all websites should have if they want to stay ahead and continue to be relevant online. Lessons Learned CTE Web Analytics Aditya Sharma, Alex Young, Bahtel Singleton, Jie Liu To do this, we first identified and compared various technology analytic tools, such as Google Analytics or Piwik. We selected Google Analytics because it was compatible with USC’s Website technologies. We then collected data for three weeks and analyzed this incoming traffic using the analytic tools. Based on the data analysis, we made recommendations for the website improvement. The Website will be upgraded over the summer. As a result, the improved CTE Website will improve learning opportunities for users as well as faculty. Client Needs Phase One- Client Requirements Client questions/research CTE Organization First client meeting Come up with web analytic tool Get Charter signed by client Phase Two- Implementation of Web Analytical Tool First data gathering session Third client meeting to interpret first data gathering session Second data gathering session Fourth client meeting to interpret second data gather session Phase Three- Make final Visual Report and Turnover Analytical tool to CTE faculty/staff Make final visual reports with suggestions to client Transfer control of Analytical tool to the University /CTE staff PMBOK Project Schedule Integrated Information Technology ITEC Capstone Projects Spring 2014 Anticipated (Time) Budget Will be using the open source commercial tool Google Analytics At $1 per hour 200 hours = $ Actual Project (Time) Budget At $1 hour 695 hours = $ Google Analytics ran 24 hours a day for about a month. Project Budget In conclusion the client was very satisfied with the way we handled the project and although she was surprised by what the data showed she was glad to see that her website was not functioning the way she wanted. Hopefully with the data we collected and the recommendation we made over the summer when they upgrade their website it will be more effective for visitors. Conclusions and Recommendations Critical Success Factors Phase One – Client requirements 1.What is our budget? 2.Gather visitor data from CTE website such as most viewed videos, most links clicked, as well as other quantitative data from the CTE website. 3.Stream line CTE website after analyzing data Phase Two – Implementation of analytics and modification website 1.Apply Google analytics to CTE Website 2.Collect data in specified and in SECURE location 3.Interpret data from Google analytical tool on CTE Website 4.Make recommendations for CTE website based upon researched data collected Phase Three- Quality control 1.Best way to upkeep analytic tools and maintain website 2.Make sure appropriate data is flowing 3.Transfer control of analytical tool to the University/ CTE staff 1.Protocol for gathering inappropriate information 2.Protocol for security breach/malfunctioning website Implementation of web analytical tool is functioning Needed data is being collected for CTE Website Analyzation of the data yields to more efficient CTE Website Major Risks: CTE website crashes during data collection Data goes missing during Analyzation Analytical tool does not function as advertised. Assumptions: Technology may be very hard to implement can take a few days longer than expected. Make sure data gathered meets legal and USC Requirements. Analytical tool should not gather too much info: social media files, addresses, phone numbers etc.. Major Risks and Assumptions