DEVELOPING A COMMUNITY WEBSITE CAROLINE EGAN

KEY ISSUES -Design Brief -Working with the Designer (Files stored online – Basecamp) -Developing Content Protocols -Capturing Visitor s -Maintaining the Website -Using Google Analytics

DESIGN TEAM Your Design Team -Who is responsible for decisions? -Who will be updating your website and what are their skill levels? -Will you prepare your own content or do you need the services of a copywriter? -If you write your own content, how long will this take? The Web Design Team Sample Brief

BRAND ISSUES -Who will provide logo and branding guidelines? -Are there any print materials that the site must look like? -Will you be using stock photos or provide your own images? -For a simple brand – use

BRAND POSITIONING STATEMENT -How do you want to be seen? -What is your unique value to the community? -How do you not want to be seen? -How do you see competing agencies?

WRITE A BRAND POSITIONING STATEMENT For (target audience) (brand name) is the (product/service) that (benefit) because it has (reason why) E.g. For Irish women aged 35 – 65 Dove is the soap that softens skin because it has ¼ moisturizing lotion. Exercise Write the brand positioning statement for your community group