Copyright Mr Appson Sweden AB 2013

ABOUT MR APPSON Mr Appson is a search engine for iOS- and Android applications. The site is adapted for laptop/mobile/tablet use and provides app consumers with a user-friendly, supereasy, enjoyable, familiar and logical way to finding apps. Mr Appson is a search engine for iOS- and Android applications. The site is adapted for laptop/mobile/tablet use and provides app consumers with a user-friendly, supereasy, enjoyable, familiar and logical way to finding apps. Copyright Mr Appson Sweden AB 2013

STATISTICS The site launched in May 2013 but has already had over page views and over unique visitors from 211 different countries (source: Google analytics). Copyright Mr Appson Sweden AB 2013

APPWORDS EXPLAINED Appwords is one of Mr Appson's advertising systems in which advertisements for apps appear as sponsored links on the search result page. Appwords is an ideal way for app developers, app publishers and others, to market their app and make it stick out from the crowd. In short, the advertiser chooses which appword(s)/keyword(s) that shall trigger the ad to be displayed. The advertiser may choose several appwords/keywords or even complete phrases. When an appword/keyword is typed in the search box, the advertiser’s ad will be displayed on the search result page. On the following pages, we will explain how to set up an appword ad in more detail. Appwords is one of Mr Appson's advertising systems in which advertisements for apps appear as sponsored links on the search result page. Appwords is an ideal way for app developers, app publishers and others, to market their app and make it stick out from the crowd. In short, the advertiser chooses which appword(s)/keyword(s) that shall trigger the ad to be displayed. The advertiser may choose several appwords/keywords or even complete phrases. When an appword/keyword is typed in the search box, the advertiser’s ad will be displayed on the search result page. On the following pages, we will explain how to set up an appword ad in more detail. Copyright Mr Appson Sweden AB 2013

CREATING A NEW APPWORDS ACCOUNT If you want to set up an appwords ad, you first need to create an appwords account with us. Creating an appwords account is 100 % free. Copyright Mr Appson Sweden AB 2013

After logging into your appwords account, begin by creating a new campaign for your appwords ad. Copyright Mr Appson Sweden AB 2013 CREATING A NEW APPWORDS CAMPAIGN

Follow the instructions on the screen. If you need help, press the symbol or send an to Copyright Mr Appson Sweden AB 2013 CREATING A NEW APPWORDS CAMPAIGN

After creating your appwords campaign, proceed with creating your appwords ad. Copyright Mr Appson Sweden AB 2013 CREATING A NEW APPWORDS AD

Follow the instructions on the screen. If you need help, press the symbol or send an to In the last square, make sure you fill out such appwords/keywords you think a potential customer would type in a search engine in search for apps like Follow the instructions on the screen. If you need help, press the symbol or send an to In the last square, make sure you fill out such appwords/keywords you think a potential customer would type in a search engine in search for apps like Copyright Mr Appson Sweden AB 2013 CREATING A NEW APPWORDS AD

In order for your appwords ad to be displayed on the site, you need to have sufficient funds in your appwords account. Funds will be spent when a site visitor clicks on your ad. The cost for each click is choosen by you when you set up the appwords ad (see previous slide). Funds are added via PayPal. Copyright Mr Appson Sweden AB 2013 ADDING FUND TO YOUR APPWORDS ACCOUNT

A step by step instruction on how to set up an appwords ad is also available on youtube: A step by step instruction on how to set up an appwords ad is also available on youtube: Copyright Mr Appson Sweden AB 2013 STEP BY STEP INSTRUCTION ON YOUTUBE

When a user performs a search, using the keyword(s) and/or phrase(s) chosen by you, your app will appear in the search result page as a sponsored link. The ranking order of your app will depend upon whether other advertisers have chosen the same keyword(s) and/or phrase(s) and how much such advertisers have paid per click. The highest bid ranks first, the second highest bid ranks second etc. When a user performs a search, using the keyword(s) and/or phrase(s) chosen by you, your app will appear in the search result page as a sponsored link. The ranking order of your app will depend upon whether other advertisers have chosen the same keyword(s) and/or phrase(s) and how much such advertisers have paid per click. The highest bid ranks first, the second highest bid ranks second etc. Copyright Mr Appson Sweden AB 2013 HOW THE APPWORDS AD WILL BE DISPLAYED

We believe that our system can generate a much higher conversion rate than traditional marketing addressed to the broad masses since, with appwords, the ad becomes tailored to the user’s preferences. Copyright Mr Appson Sweden AB 2013 APPWORDS’ CONVERSION RATE

For more information, contact us on or call +46 (0) For more information, contact us on or call +46 (0) Copyright Mr Appson Sweden AB 2013 CONTACT