Video Analytics, Data Integration & Improving Customer Service Jeff Brooks CPP Crimewatch – March 2006

Summary History of Data Capture The Business Case Analytics New Technology NSW Surveillance Act 2005 No. 47

History 1988 Woolloomooloo - Bay Hotel Original data capture for both POS and ATM's was dumb Generally would only search for known significant problem There was no trend analysis or proactive management

Video Avalanche Anyone can record images - Two Hundred Cameras at the Club - Six Images Per Second 100 Million Images/Day - 3 Week Archive 2.1 Billion Images on Database

Efficiencies Forget the technology, concentrate on the business case Coffee Service at 40,000 feet Some staff take 4 trips to ask, deliver, request payment, bring change. Others do it in 2 trips They can offer better service and reduce their workload at the same time!

The Business Case Can we use data capture with trend analysis to spot our star performing gaming machines or staff ? Other Industries do, with: Sales Averages Store Visits Visitor Counting vs. Number of Customers Buying Ratios by Staff Member

Video Analytics Combine Video, Sales and People Counting Data for: Trend Analysis Customer Behaviour Searches by Date, Staff Member, Register, Product, Gaming Data CCTV and Data Mining (POS, Gaming, Access Control, etc) can offer benefits to those who wish to understand their business better.

Video Analytics

New Technology Redundancy (RAID 5) Megapixel IP Cameras Gigabit Networks Detailed Health Reporting SATA Hard Drives Facial Recognition

Megapixel IP Cameras

NSW Surveillance Act 2005 Replaces Workplace Video Surveillance Act 1998 Now includes and GPS tracking as well as CCTV. Available free on-line at then go to “Legislation” No major changes under CCTV but Club IT managers must ensure the Club’s policies and procedures comply with this act. Our website lists the major requirements for a club to meet their CCTV obligations. See No. 47

Thank you Jeff Brooks CPP Crimewatch – March 2006