Manufacturers Retailers Advertisers Consumers United Market (UM) TV Mobile Video Game Consoles Print (Object Hyperlinking) Internet Telematics Digital Radio Internet of Things Contact Info: Dmitry Yankelevich, Reliable Business Group , (direct)

“ Centralization, Centralization, Centralization !” UM centralizes ALL promotional incentives. “ Interaction, Interaction, Interaction !” UM enhances the appeal, performance, and measurability of advertising in ANY digital platform.

:The Problem (Promotions) Unpredictable, ineffective, costly, and outdated Consumer and Trade Promotions practice. Each year, over $50 Billion of Trade Promotions never reach the consumer. “Trade promotion spending represented 16.9% of manufacturers’ sales.” “ 95% of manufacturers and 88% of retailers said “trade promotion inefficiency” was an extremely important issue.” “ 53% of retailers believe they receive their fair share of trade dollars; only 16% of manufacturers feel they get good value for their trade promotions.” Deloitte, 2003 “Inefficiency causes excess hidden costs of up to $5.8 Billion in Trade Promotions.” - Accenture

:The Problem (Advertising) TV, Mobile, and other platforms fail to meet marketers’ demand for measurability, interactivity, immediacy, and allure of advertising. “Out of 133 national advertisers representing almost $20 billion in ad spending, more than three out of four told us that traditional television commercials have become less effective in the past two years. Advertisers need to invest more in measurement and targeting to make television work again…” Forrester Research, 2006 “The immediacy of the statistics that can be generated from web traffic is creating demands for similar accountability throughout the media industry. The ability to measure advertising is irresistible". Mike Kelly, president, AOL Media Networks, 2007

:The Solution UM solves the above mentioned problems by creating a centralized marketplace through which Manufacturers, Retailers, and Marketers of ANY size can distribute their promotions and advertisements to Consumers in the most targeted and efficient way across any digital platform.

:Opportunity “... using more intelligent approach to consumer and trade promotions, manufacturers could see return on sales increase by as much as 40 percent.” – Oracle “A surprising 35% of adult cell phone users are willing to accept incentive -based advertisements. Of these adults, 78 percent say the best incentive would be cold hard cash, followed by free minutes (63%), followed by discount coupons (40%).” - Third Screen Media

:Competitive Advantage Patent Pending Technology allowing: absolute privacy protection for consumers, unparalleled targeting, effortless cross-marketing and cross-platform distribution of incentives of virtually any type and complexity, real-time fraud-resistant redemption process. Distinctive UM structure allows small and medium size businesses to enter previously cost - prohibitive Promotions Market, dramatically increasing its size.

:Competition UM is uniquely positioned on Advertising/Promotions market (of course), however, here is our nearest Competition: clearinghouses (IOS, SEA); online, mobile, and remote device coupon distributors (Coupons.com, CouponCabin.com, CellFire.com, ScanAps.com, AOL - ShortCuts.com,); comparison shopping portals (Shopping.com, Become.com, BizRate.com)

:The Basic Business Model Fig. 1

:Revenue Consumers’ membership fees Marketers’ membership fees Redeemers’ membership fees Incentive creation fees Incentive Distribution fees Pay-Per-Redemption fees Clearing fees Incentive exchange fees Incentive auction and bidding fees

:The Promise Rate of Payment Annual Rate of Payment Number of Clients Or Events 100% of the Market 10% of the Market Description of Revenue in Dollars in Dollars per year $ in Millions per year User Membership Fees $1 /month $1250,000,000$600$60 Marketer/Manufacturer Membership Fees $100/month $1,2003,000,000$3,600$360 Redeemer Membership Fees $50/month $6007,000,000$4,200$420 POS Redemption Fees $150/month $60014,000,000$8,400$840 Incentive Clearing Fees $25/event $6007,000,000$4,200$420 Incentive Creation Fees $50/item $1,0003,000,000$3,000$300 Incentive Exchange Fees (other than Users) $10/item $20300,000$6$0.6 Marketer Auction Fees $10/item $2030,000$0.6$0.06 Redeemer Auction Fees $10/item $2070,000$1.4$0.14 Statistics On Demand Fees $30/item $501,000,000$50$5 Totals: $24,058$2,405.8