Target Market Entrepreneurship Business Plan. Customer Needs Identify what needs you are fulfilling for your customers. Satisfaction Service Warranties/Guarantees.

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Presentation transcript:

Target Market Entrepreneurship Business Plan

Customer Needs Identify what needs you are fulfilling for your customers. Satisfaction Service Warranties/Guarantees What quality and quantity expectation do your customers have? As needs change how will you identify new ways to meet customer needs.

Customer Base How many customers do you have? Identifying characteristics Age Race Gender How do you keep the customers you have returning?

Customer Growth How can you get new customers? Identify product or services options you can change to increase your customer base. What is the current growth rate? Based on the current rate what do you predict for the future?

Patterns What items are best sellers? How can you turn buying patterns into profit? Are there any current patterns in your customer base? ie cell phones are being used by younger people now than 5 years ago.

Sensitivities What are your customers dislikes? Cheap quality Poor service How can you be aware of your customer sensitivities? Needs Assessment Problem Resolution