East Central Illinois Development Corporation Clark County Business Networking & Education Dinner Martinsville Bible Church November 16, 2009

County Nonprofit Economic Development Consortium: Christian, Clark, Coles, Crawford, Cumberland, Douglas, Edgar, Effingham, Jasper, Moultrie, and Shelby Mission: Foster a regional approach to economic development while providing support services to our membership and aiding in current local and regional development efforts.

Finding the Guidance and Data Informed decisions are made based on a combination of factors. To ensure your decision is informed I suggest you take the following steps: Contact the IECC SBDC or Business Solutions Center to assist in guiding you in the right direction. Doing the research on what your current or future market holds when looking to start or expand a business and developing your business strategy.

Know your market, explore your alternatives, and present your case with facts… ECIDC has access to large datasets and the expertise to utilize GIS to perform in-depth analysis on consumer markets. GIS stands for Geographic Information Systems and essentially allows us to link data to spatial location to analyze patterns and populations. The data is converted into layers that can then be mapped and linked with the coinciding spatial location. Data comes from relevant and reliable sources, such as, U.S. Bureau of Census and Bureau of Labor Statistics. GIS we use is an ESRI product, who is the leader in GIS products and applications.

Know your market, explore your alternatives, and present your case with facts… Gather information and generate reports and analysis on business and consumer climates for specific target areas used to aid communities and business owners in making informed decisions on: Effectively Reaching Target Audiences/Customers Finding Potential for Expanding Operations or Product Offerings Researching the Competition

Know your market, explore your alternatives, and present your case with facts… Access to Information: Detailed Demographics Traffic Counts Consumer Expenditures Market Potential Information Medical Expenditures Recreational Expenditures Household Budget Expenditures Supply/Demand Gap Analysis Tapestry Segmentation Employment & Business Data ALL THIS FOR THE ENTIRE UNITED STATES

Expanding Business Operations Two Empty Buildings near I-70 Looking to Recruit Restaurants Obtain Mexican Restaurant Prospect Prospect has Restaurants in Nearby Communities We Performed a Comparison Analysis Between Marshall and The Other Community Showing Prospect: Higher Traffic Count on I-70 = 22,800 in comparison to Comp. Community=6,000 Higher Avg. Household Income Supporting Smaller Families Primary Tapestry Segments are Same in Both Communities: Heartland Communities and Midlife Junction

Recreation & Retail Recruitment 1.Tanger Outlet Mall is located along I-57 and Large Draw for Tuscola Looking to Fill Empty Storefronts Mall Releases Top 50 Zip Codes Outlet Mall Shoppers Reside Analyze Each of 50 Zip Codes for Tapestry Segments to Find Out Where They Live and Lifestyle Preferences To Identify Stores to Fill Vacant Spaces To Identify Other Offerings Tuscola Could Attract to Cater to Shoppers

Target Marketing/Finding Customers Mill Creek attracts many people from outside of Clark County in. This park is important to Clark County because it funnels outside dollars into the region. We wanted to demonstrate just how many people come to Clark County to camp at Mill Creek within the past year. By identifying where these people live, then you can increase the effectiveness of your marketing dollars, increase community support for the venue, and learn more about your existing customers and what their spending or recreational patterns look like.

Target Marketing/Finding Customers If gather zip code data about your customers, then can use those zip codes to further analyze your market: Profile your customers and learn how they spend their money. Finding where the most dollars are coming from for more concentrated marketing efforts. With this profiling done, then able to find new customers and new markets.

Tapestry Segmentation

Consumer Demand

No Question is a Dumb Question… What Do You Have to Lose By Asking? Confidentiality is Important to Us!