Mekko Graphics Solutions Segmenting Your Market with Market Maps.

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Presentation transcript:

Mekko Graphics Solutions Segmenting Your Market with Market Maps

Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved. The Marimekko chart is an excellent tool to show how your market is segmented along two dimensions. In this case, we map the market by customer size and service type. Mapping the IT Services Market Collaboration solutions make up a significant percentage of IT solutions sold across small, medium and large customers. Larger customer spend proportionately more on these solutions than small and medium-sized customers.

Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved. Use an Area Chart to Show Growth Over Time Collaboration solutions are growing more quickly than infrastructure and ERP/CRM solutions. They might be a good target for investment.

Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved. Now that we’ve identified collaboration solutions as a potential market to go after, we can look at collaboration spend by customer size and region. Mapping Collaboration Spending Medium-sized customers in the Southeast might be a good target market for collaboration solutions. Spending is significantly lower than in the other three regions.