The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges 831-325-6158 1.

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Presentation transcript:

The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges

Roadmap Why Facebook ads? Types of ads Ad essentials How to setup Metrics Kathryn A. Gorges

Why Facebook Ads? Brand Awareness Referral Post visibility Page likes – reach Engagement Website offers Build list Sell Kathryn A. Gorges

Algorithm Changes… Kathryn A. Gorges

Who Sees This… Kathryn A. Gorges

Who Sees These? Kathryn A. Gorges

Ads and the News Feed Kathryn A. Gorges

The Ad Market Plain Vanilla Ads Website Facebook Page Event Application Sponsored Like Sponsored Post Video Promoted Posts Kathryn A. Gorges

Ad Success Essentials Kathryn A. Gorges

The Perfect Facebook Ad Kathryn A. Gorges

The Perfect Ad Headline Ask a question Talk to them Are you… Do you need more… Increase your… Got milk? Their interests Kathryn A. Gorges

The Perfect Ad Picture Grab attention Bright colors Recognizable images Funny or smiling faces Kathryn A. Gorges

The Perfect Ad Copy Make a promise What does your target market want right NOW What problem can you solve right NOW What results could they get Call to action (CTA) Tell them what to do What happens when they click Kathryn A. Gorges

Target Your Ad Geographic Age Gender Activities Likes Preferences Married, etc. Likes, not likes Kathryn A. Gorges

Facebook Ad Manager Kathryn A. Gorges

Campaign Budget Kathryn A. Gorges

Promoted Facebook Posts Kathryn A. Gorges

Measure Refine Rerun Kathryn A. Gorges

I’m here to help… Kathryn A. Gorges Strategic Marketing Consulting Social Marketing Diva Marketing Possibility Kathryn A. Gorges