 Company overview  Motives and fits of partner  Alliance structure and type of alliance  Key success factors  Possible problems and latest situations  Lesson learn from the alliance

 The state enterprise which operates under the control of Ministry of Transportation and Communications  The combination with Thailand’s domestic carrier and Scandinavian Airlines System  In 1997, THAI has become a member of the Star Alliance  In 2004, Thai Airways invested in Nok Air Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners T H A I A I R W A Y S Possible Problems Latest situations

Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners T I G E R A I R W A Y S Possible Problems Latest situations  The low-cost airline  Incorporated in December 2003  Singapore’s third budget carrier  Singapore Airline has a stake

Motive of Partners Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners THAI Airways Capture low-cost airlines market share in Thailand Stimulate tourism in the country Increase its revenue in long run Tiger Airways Expand market within Asian countries Increase its revenue in long run Possible Problems Latest situations

Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners What is for stakeholders? Possible Problems Latest situations  Income Increase revenue  Societies More choices for low cost airlines  The partners Share resources

Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners Thai Airways by Piyasvasti Amranand together with Mr.Tony Davis, Tiger Airways group president and chief executive officer sign MOU to form Thai Tiger Airways, and the operation will be started in the first quarter of 2011 Structure of the alliance Possible Problems Latest situations August 2, 2010

Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners Type of Alliance  Investment alliance: The new airline is owned 51% by Thai airways and 49% by Tiger Airlines.  Sales alliance: The main objective of the two companies is to increase their revenue  Solution-specific alliance: Two companies join together to develop and sell a specific marketplace solution Possible Problems Latest situations

Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners Key successful Key successful Good Reputation Good knowledge Share core strength Trust Possible Problems Latest situations

Background Key Success Factors structure and Type of Alliance Possible Problems Latest situations Lesson Learn From Alliance Motive & Fits in Partners The relationship between Nok Air and THAI Airways Possible problem Political disagreement

Background Key Success Factors structure and Type of Alliance Lesson Learn From Alliance Motive & Fits in Partners Possible Problems Latest situations Lesson learn from the alliance  Process of making decisions or working on business transactions often takes longer time in state enterprise when compare to independent organization  Good reputation can help increase brand awareness