SportAccord: Sponsorship Focus Session Activation In The City: How sponsors make their investment pay off in host cities and elsewhere 26 April 2007

Page 2 of nn Who is Lenovo? 3 rd largest PC company in the world –Best-engineered PCs A New World, Global company –International executive team –Headquarters in Beijing, Singapore and Raleigh, NC TOP sponsor of the Olympic Games

Page 3 of nn Why the Olympic Games? The Olympic Games represent goodwill, excellence and global unity Olympic Games are far-reaching –An estimated four billion television viewers worldwide will watch the Beijing 2008 Olympic Games The Olympic Games offer a showcase for our technology The Torino 2006 Olympic Winter Games were Lenovo’s first experience in the Olympic Games

Page 4 of nn Why the Olympic Games? Sports marketing is a broadband solution for brand-building –Innovation and technology are crucial in the operation of properties Worldwide sponsor of the Olympic Games Formula One National Basketball Association –Business opportunities with properties and their partners –Reach from C-level officers to consumers Passion and emotion of Olympic Games create a connection between Lenovo and customers Sponsorship of the Olympic Games positions Lenovo as a new world company building the best-engineered PCs

Page 5 of nn Worldwide Marketing Plans Integrating Olympic Games in all marketing campaigns including advertising Marketing surge corresponds to geographic interest level Selecting Lenovo Champions in key countries to act as ambassadors Inviting customers to see the technology showcase at the Games Working on collaborative initiatives with National Olympic Committees Continuing partner relationships with fellow worldwide sponsors including Visa and Coca-Cola

Page 6 of nn Lenovo Products at the Olympic Games Worldwide sponsor of computing equipment for the Beijing 2008 Olympic Games –PCs, servers and storage equipment Virtually every aspect of the management of the Games depends on the technology operations based on best-in-class Lenovo equipment –Game Management Systems: accreditation, staffing and scheduling, transportation, sports entries and qualifications, etc. –Timing and scoring –Ticketing –Internet usage –Lenovo Internet Lounges –On-venue results

Page 7 of nn The Olympic Technology Challenge The Olympic Games are a massive undertaking for Lenovo Equipment and services provided during the two weeks of the Games are equivalent to that needed for any Fortune 500 company At the same point before Torino 2006 Olympic Winter Games, Lenovo only needed to commit one-third the number of products and technicians

Page 8 of nn Lenovo’s Second Olympic Games: By the Numbers Athletes 2,508 10,500 Participating Nations

Page 9 of nn Lenovo’s Second Olympic Games: By the Numbers Cities Competition Sites Non-competition Sites Sports Disciplines Events

Page 10 of nn Lenovo’s Second Olympic Games: By the Numbers Journalists 10,000 20,000 Computer Equipment 6,400 14,400

Page 11 of nn Technology Geography: Beijing and Beyond Qingdao Sailing Hong Kong Equestrian Tianjin Football Shanghai Football Shenyang Football Qinhuangdao Football BEIJING

Page 12 of nn Technology Implementation Lenovo has already devoted significant time, resources and product to the 2008 Olympic Games More than 30 Lenovo staffers are now working with various partners configuring the equipment for upcoming test events Two of three hardware deliveries complete, including approx. 2,000 pieces of equipment installed at the BOCOG Integration Test Center: 300 servers 800 desktop computers 800 computer monitors 70 notebook computers

Page 13 of nn The Test Phase: Find, Fix and Test Again Lenovo is now running tests at the Integration Test Center 42 test events to identify technology issues and solutions Competitive sporting test events begin in June 2007, end weeks before August 8, 2008 –Lenovo successfully supported first test competition, the World Women’s Softball Championship, from August to September 2006 Year-long test period far exceeds time allocated to an average project, sports or otherwise

Page 14 of nn Preparing the Sites Behind the Scenes: Non-Competition Venues Next phase is building hardware infrastructure to support core business functions Human resources Services support Moving plan for the Integrated Laboratory Performance testing and office archive Information technology staff training

Page 15 of nn Keeping Athletes Connected: Lenovo Internet Lounges Lenovo will operate and staff seven Internet Lounges in the Olympic Villages –5 in Beijing –1 in Hong Kong (equestrian competition) –1 in Quingdao (sailing competition) Athletes, trainers, coaches can , surf the Web, socialize and interact with fans, families and friends Internet Lounge for media in the Main Media Center –Lenovo technicians will staff a help desk

Page 16 of nn 500 Days of Lenovo Advertising Advertising campaign launching on China Central Television (CCTV) Start March 27 and continue every day until the Games begin Daily 25-second spots –Primetime before CCTV 1’s 7:00 p.m. news –Daytime on CCTV 5, nation’s most-watched sports channel Eight sets of commercials feature different phases of the Olympic Games, including preparation of venues, Opening Ceremonies, test events, etc. Ads tie in with the “New World, New Thinking” marketing initiative

Page 17 of nn Lenovo Marketing Kick-off Completing 1,000-town road show –Reached small towns in China, average population about 250,000 –More than 2 million citizens reached –Full-day events with athletes, government officials, Lenovo spokespersons –Provided first PC experience to thousands of Chinese, donated to schools –Brought Olympic Games to cities outside Beijing Olympic Games national road show - current and potential small and medium business (SMB) customers –Approx. 200 mid- and large-sized Chinese cities

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