Marketing Communications Integrated BTL Marketing Communications Integrated Marketing Communications Brand Building - BTL Services

The Company The Company ONE OF THE LEADING Integrated Marketing Communications company in Vietnam, focused on brand building through below-the-line (BTL) services. Over 12 years of providing quality services for different kinds of industries all over the country. Based in Ho Chi Minh City. Established in 1995. One of the first five advertising companies licensed for full service operation by the Government.

The Company The Company Diversified on August 2003 - XPR Brand Communications, XPR Campaigns, Starfilm and Pro Images Equipped with a unique combination of a strong local knowledge and international experience. Currently with a workforce of 23 workforce 100% dedicated to BTL servicing.

Services BRAND BUILDING THROUGH… MARKETING PROMOTIONS EVENT MANAGEMENT PUBLIC RELATIONS

Services Consumer / Trade Sales Promotions MARKETING PROMOTIONS Sponsorships Point-of-Sale-Merchandising Packaging Logo Stationeries Product Brochures Catalogues Posters POP displays Hang tags Other customized materials “It is our proposition standard to come up with integrated marketing communications strategies for a brand. This includes strategies and concept development, writing, design, layout and production.”

Services EVENT MANAGEMENT Ceremonial Events Brand Support Product Launches Brand Activations Sales Conferences Trade Conferences Media Conferences… Ceremonial Events Ground Breakings Factory and Office Openings Awardings Corporate Activities Team Building Meetings Trainings Seminars… Road Shows and Exhibits Concerts and Parties “XPR Brand Communications is committed to understand your needs. We endeavor to build events reflecting your business objectives that meet or exceed your targets. Events that will leave your audiences and target market involved to your brand.”

Services EVENT MANAGEMENT Services Event concept and strategy development Creative designs and production of collaterals Budget management Component planning & risk management Execution management, on-site facilitation and logistics support “XPR-BC covers every aspect of an event. Apart from managing all components, we critically oversee the processes involved such as ensuring the timeliness of all preparation; the smooth flow of the event program; the handiness of necessary logistics support; and the readiness of all people involved. We work closely with our clients to make sure of every track in achieving their optimum objective.”

Services PUBLIC RELATIONS Strategic PR Campaigns Press Conference – Media Management Media Crisis Management Press Release Writing and Editing “An event or any promotion will not be more effective if the message is not sent directly across the target market. And there is no other means of communication as broad and effective as the Media. XPR Brand Communications have the longest years of experience, our network and our relationship with the media to provide a stronger offensive tool for your brands.”

Clients Clients

Vietnam Brewery Limited Clients Clients Vietnam Brewery Limited PREMIUM & SPECIALTY BRANDS MAINSTREAM BRANDS BIERE LARUE EXPORT BIERE LARUE LARUE DRAUGHT BIA BIVINA BIA LARGER BGI TIGER HEINEKEN COORS LIGHT FOSTER’S AMBER

Portfolio Vietnam Brewery Limited Exclusive IMC Agency for Mainstream Brands Exclusive IMC for Specialty Brands BTL Agency for Premium Brands Development of Brand Identity Campaign Strategy Development and Execution Consumer Insight Analysis Sponsorships BIERE LARUE EXPORT, BIERE LARUE, BGI, BIVINA, LARUE DRAUGHT, LARGER, HEINEKEN, TIGER, COORS LIGHT, FOSTERS, AMBER DRAFT

Portfolio Electrolux Share A Heart Campaign Portfolio

Portfolio Biere Larue Export Unique Show Portfolio

Portfolio Coffee Festival 2007 Portfolio

Portfolio Coffee Festival 2007 Portfolio

Portfolio CapitaLand Vista Official Launch Portfolio Show Unit Viewing Event Soft Launch Event Press Conference Official Launch Event October 2007 13,14,17,18,19

CapitaLand Vista Official Launch Designs & Concept Development Production

CapitaLand Vista Official Launch Media Relations Presscon Management Media Monitoring

Portfolio Dutch Lady International Children’s Day Portfolio

Portfolio Acer Notebook Product Launch Portfolio

Portfolio Wonders of the World Lantern Festival Portfolio

Portfolio Tiger Beer Light Art Show Portfolio

Portfolio Tiger Beer Lantern Making Contest Portfolio

Portfolio Heineken Indoor Movie Launching Portfolio

Portfolio Heineken Light up the city Portfolio

Portfolio SJ Johnson Sales Conference & Team Building Portfolio

Portfolio Heineken Bar Activation Portfolio

Portfolio Coors Light Product Launching Portfolio

Portfolio Coors Light Product Activation Portfolio

Portfolio Coors Light Hip-hop Roadshow Portfolio

Portfolio SaiGon Beer Beer & Food Festival Portfolio

Portfolio APEC Gala Dinner 2006 Portfolio

Portfolio G7 Mart “For a Strong Vietnam” Day Portfolio

Portfolio G7 Mart Launching Portfolio

Portfolio Jotun Factory Expansion Portfolio

Portfolio Unilever Management Conference Portfolio

Portfolio Portfolio Unilever Team Building

Portfolio Unilever Sunsilk Sampling Portfolio

Portfolio Lipton Milk Tea Product Activation Portfolio

Portfolio Portfolio Lipton Ice Tea

Portfolio Portfolio Caltex Team Building

Portfolio Portfolio Osim Official Launching

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