Giel de Nijs October 22, 2008 First steps towards an online user experience testing community
October 22, Designed around you Reforming our product concept creation to gain a competitive edge.
October 22, User-centered innovation Involve the user of the products in all stages of development.
October 22, User-centered innovation cycle User insight Concept Confrontation Mock-up Prototype User testing Iterative user testing in all stages of development.
October 22, Experience Labs Traditional user testing in the HomeLab and ShopLab.
October 22,
7 Contextual inquiry Different levels of knowledge about experience are accessed by different techniques. (Sleeswijk Visser, et al., 2003) An interactive, creative way to stimulate users to share their thoughts.
October 22, Online concept confrontation Presenting pictures, videos and user-interface mock-ups for feedback.
October 22, Online testing vs. laboratory testing No significant differences were found in initial testing.
October 22, Combining implicit and explicit feedback Questionnaires (explicit feedback) More valuable information? Usage logging (implicit feedback)
October 22, Benefits of online user testing Provide user insights Validate new concepts Quick Cost effective Diverse demographic No geographical boundaries
October 22, The Big Question “What’s in it for me?”
October 22, Usage lifecycle Source: Joshua Porter
October 22, Wisdom of the crowds
October 22, Intrinsic motivation People want to voice their opinion People want to connect with people People want to help other people
October 22, The third place An online community is the online equivalent of a local bar.
October 22, Community vicious circle More contentMore members More content Match content and members to member profiles More members More content Easier transactionsMore members
October 22, Providing statistics motivates Rankings make most people want to participate.
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October 22,
October 22,
October 22, Brainstorming community Combining contextual inquiry with community interactivity.
October 22, Organizational ingredients Internal leverage Money Good planGood strategyGood people
October 22, Technical ingredients Private testing Public beta Interesting contentTarget audienceInteractivity
October 22, The mullet model Business up front, party in the back.
October 22,
October 22,
October 22, A good community (simplified) Attract members Keep members Established business channels Existing communities Interesting idea Correct target audience Active maintenance Frequent updates Reputation measurements Interactivity
October 22, Social framework vs. market framework Be careful with incentives.
October 22, Act on ideas
October 22, Drawbacks of traditional user testing
October 22, Internal use with closed user group
October 22, Motivations to contribute Content Comments Statistics Inspires own content Provokes discussion Motivates contribution Providing rankings makes most people want to participate.