Basic design elements

Fashion designers  Types of—can include  Self employed  Design-house designers  Designers for manufacturers

color  Colour is the perceived character of a surface according to the wavelength of light reflected from it. Colour has three dimensions: HUE (another word for colour, indicated by its name such as red or yellow),  VALUE (its lightness or darkness),  INTENSITY (its brightness or dullness).

silhouette

line  Lines within a garment are created by darts, seams and decorative details. Each kind of line produces its own special effect.  Straight lines and shapes denote force and strength and have a masculine quality; curved lines are the lines of nature, they are graceful and give feminine effect.  Lines are the greatest devices of fashion designers. Since lines create illusion of height and width, they can be used to one’s requirement to tone down or exaggerate a particular figure type.

texture  Texture is the way a surface feels (actual texture) or how it may look (implied texture). Texture is the way something feels when we touch it. Textures are described by word such as rough, silky, or pebbly.

Principles of design  5 of them  Proportion,  balance,  rhythm,  emphasis,  harmony

proportion  The first principle is proportion. This creates the feeling of unity that is created when all of the parts (sizes, numbers, or amounts) relate well with each other

balance  Symmetrical and asymmetrical balance are the only two types that designers and artists use when it comes to balance of their piece. The outfit is symmetrical if you were to divide it right down the middle and both sides are exactly the same. Therefore, if you divide an outfit right down the middle and both sides aren't the same, the balance is asymmetrical

rhythm  Rhythm refers to the repeated use of lines, colors, trims, shapes, or details that create a pattern that the eye can follow throughout the design. Examples could be stripes, polka dots, ruffles, etc.

emphasis  What your eye is drawn to on any outfit is considered to be emphasis. It could be anything that you focus on, from a horizontal stripe, a belt, jewel, or contrasting color.

harmony  Unity is the feeling of harmony between all parts or objects of the design. The overall design creates a sense of completeness.

Fashion design process  Basic designs  Design concept and samples  Sales research analysis  Design presentation  Purchase orders  production

Garment production process  Patternmaking  Making samples  Establishing costs  Garment cutting/sewing  Inspection  Labeling  shipping

Mens apparel  Sized more uniformly than women’s  There’s less size variation because men’s sizing uses dual-sizing system.

assignments  Find a picture example for each principle of design:  Proportion  Balance  Rhythm  Emphasis  Harmony Label each picture save in ch 7 folderLabel each picture save in ch 7 folder  And a picture example of each  Basic design element:  Color  Silhouette  Texture  Line  Label each picture

Assignments cont’d  Type vocab as usual—except:  Color, silhouette,  Line, texture  Note: pret-a-porter  Won’t show up correctly