® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Why Upgrade / Upsell  Upgrade & Upsell  Easier than New market penetration. (Existing.

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Presentation transcript:

® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Why Upgrade / Upsell  Upgrade & Upsell  Easier than New market penetration. (Existing & Identified Customers)  But, 55.7% of Customer doesn’t know about it (by CS4 Launching Survey)CS4 Launching Survey  Adobe only knows Purchasing Manager or IT Team.  Adobe CSBU Top 300 Customer Campaign  Campaign Detail : Due by Feb 6 th 2009  Information Gathered by Marketing  CIO, Purchasing Manager, COO, CTO, LOB Contact Info.  Company Info : Size of Company / Biz of Company / # of employees  License Related Info : # of PCs (total) within each listed company / # of Creative PCs / seats within each listed company/Penetration rate (# of Licenses sold/# of Creative PC’s)/Mix of versions CS4, CS3 and CS2 or earlier  Sales Follow up  Upgrade / Upsell Opportunity Distribution  Target On-Site Seminar for Upgrade to CS4

® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Creative Suite 4 Design Editions UPGRADE From Creative Suite 3 Creative Suite 3 Design Premium, Design Standard, Web Premium, Web Standard, Production Premium, Master Collection UPGRADE From older versions of Creative Suite or Studio Creative Suite 2.x Premium Creative Suite 2.x Standard Creative Suite 1.x Premium Creative Suite 1.x Standard Studio 8 Studio MX 2004 Creative Suite 2.x Standard Creative Suite 1.x Standard UPSELL From point products InDesign CS, CS2 or CS3 Illustrator CS, CS2 or CS3 Photoshop CS, CS2 or CS3 Photoshop CS3 Extended Flash MX 2004, MX Professional 2004, Basic 8, Professional 8 or CS3 Professional Dreamweaver MX 2004, 8 or CS3 InDesign CS, CS2 or CS3 Illustrator CS, CS2 or CS3 Photoshop CS, CS2 or CS3 Grace period pricing for two-tiered suite-to-suite upgrades. This special introductory price will end on 28 February, 2009 in North America and on 31 March, 2009 for localized languages and IE in Eastern Europe, APAC and Latin America. NEW TWO-TIERED SUITE –TO- SUITE UPGRADE

® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Creative Suite 4 Production Premium UPGRADEFrom Creative Suite 3 Creative Suite 3 Design Premium, Design Standard, Web Premium, Web Standard, Production Premium, Master Collection UPGRADE From older versions of Creative Suite Creative Suite Production Studio Standard Creative Suite Production Studio Premium UPSELLFrom point products Premiere Pro 1.x, 2.0 or CS3 Any version of Premiere After Effects Professional 6.x, 7.0 or 8.0 Illustrator CS, CS2 or CS3 Photoshop CS, CS2 or CS3 Photoshop CS3 Extended Flash MX 2004, MX Professional 2004, Basic 8, Professional 8 or CS3 Professional NEW TWO-TIERED SUITE –TO- SUITE UPGRADE Grace period pricing for two-tiered suite-to-suite upgrades. This special introductory price will end on 28 February, 2009 in North America and on 31 March, 2009 for localized languages and IE in Eastern Europe, APAC and Latin America.

® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Creative Suite 4 Web Editions UPGRADE From Creative Suite 3 Creative Suite 3 Design Premium**, Design Standard, Web Premium, Web Standard, Production Premium, Master Collection Creative Suite 3 Design Premium, Design Standard, Web Premium, Web Standard, Production Premium, Master Collection UPGRADE From older versions of Creative Suite or Studio Studio 8 Studio MX 2004 Creative Suite 2.x Premium Creative Suite 2.x Standard Creative Suite 1.x Premium Creative Suite 1.x Standard Studio 8 Studio MX 2004 UPSELL From point products Illustrator CS, CS2 or CS3 Photoshop CS, CS2 or CS3 Photoshop CS3 Extended Flash MX 2004, MX Professional 2004, Basic 8, Professional 8 or CS3 Professional Dreamweaver MX 2004, 8 or CS3 Flash MX 2004, MX Professional 2004, Basic 8, Professional 8 or CS3 Professional Dreamweaver MX 2004, 8 or CS3 NEW TWO-TIERED SUITE –TO- SUITE UPGRADE Grace period pricing for two-tiered suite-to-suite upgrades. This special introductory price will end on 28 February, 2009 in North America and on 31 March, 2009 for localized languages and IE in Eastern Europe, APAC and Latin America. ** This upgrade path must be unlocked by Adobe Customer Service

® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Creative Suite 4 Master Collection UPGRADE From Creative Suite 3 Master Collection Creative Suite 3 Master Collection UPSELL From 1 older version of Creative Suite or Studio Creative Suite 3 Design Standard or Premium Creative Suite 3 Web Standard or Premium Creative Suite 3 Production Premium Creative Suite 1.x Standard or Premium Creative Suite 2.x Standard or Premium Creative Suite Production Studio Standard or Premium Studio 8 Studio MX 2004 UPSELL From 2 different older versions of Creative Suite or Studio Creative Suite 3 Design Standard or Premium Creative Suite 3 Web Standard or Premium Creative Suite 3 Production Premium Creative Suite 1.x Standard or Premium Creative Suite 2.x Standard or Premium Creative Suite Production Studio Standard or Premium Studio 8 Studio MX 2004

® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Creative Suite 4 point products Point Products Upgrade Path After Effects CS4 UPGRADE After Effects CS3 After Effects Pro (6.x, 7.0) After Effects Std (6.x, 7.0) Dreamweaver CS4Dreamweaver (MX 2004, 8, CS3) Fireworks CS4Fireworks (MX 2004, 8, CS3) Flash CS4 Professional Flash Pro (MX 2004, 8, CS3) Flash (MX 2004, Basic 8) Illustrator CS4Illustrator (CS, CS2, CS3) InCopy CS4InCopy (CS, CS2, CS3) InDesign CS4InDesign (CS, CS2, CS3) Photoshop CS4Photoshop (CS, CS2, CS3) Photoshop CS4 ExtendedPhotoshop CS3 Extended Premiere Pro CS4 (inc Encore CS4 & OnLocation CS4) Premiere Pro (1.x, 2.0, CS3) Encore DVD (1.x, 2.0) Premiere (any version) Soundbooth CS4Soundbooth CS3