HELLO

“IF YOU DISLIKE CHANGE, YOU’RE GOING TO DISLIKE IRRELEVANCE EVEN MORE.” -ERIK SHINSEKI

A CAUTIONARY TALE

Have you ever clicked your mouse right HERE YOU WILL

MESSAGE PERSON TIME WE PROMISED … RIGHT

A LOT OF THIS IS HIS FAULT. /01/the-dark-lord-of-the-internet/ /

WE IGNORED THE BASICS.

AND ULTIMATELY… We forgot that we were talking to other people.

ACCELERATION CONTINUES Population (millions) Time (years) –9000–6000–4000–3000– Agricultural revolution Pottery Plow Irrigation 1 st city Metallurgy Writing Mathematics Peak of Greece Peak of Rome 2 nd Agricultural Revolution Industrial Revolution Airplane High-speed computers Man lands on Moon Genome project 0 Watt Engine Railroads Germ Theory Telephone Automobile Penicillin DNA discovered Nuclear Energy PCs Internet

THE MOST IMPORTANT THING I WILL SAY ALL DAY.

THE FUTURE STARTS AT YOUR HOUSE.

THE NUMBERS. FOR NOW. TV subscriptions (cable/satellite) are expected to plateau this year at 104 million. OTT platforms will grow as Millennials use them without subscribing to cable/satellite TV, similar to the drop in landline use. Smart TV footprint in the US is expected to rise from 45 million to 78 million by Vizio, an entry-level brand, estimates 60% of their TV sets shipped today are Smart TVs. December 2014, the footprint of connected game consoles (e.g., PS3/4, Xbox 360/ONE) will be 88 million homes. The 2014 footprint of OTT devices in the US expected to be 47 million, up 100% over last year.

THE FUTURE OF MEDIA AGENCIES?

ALIGN WITH OUR CLIENTS’ GOALS

EXPERIMENT RELENTLESSLY… FAIL EARLY AND OFTEN

USE DATA, BUT APPLY COMMONSENSE

ASK PEOPLE QUESTIONS, BUT BE SKEPTICAL.

YOU ARE A CONSUMER. USE THE MEDIA.

“THE ILLITERATE OF THE 21ST CENTURY WILL NOT BE THOSE THAT CANNOT READ OR WRITE, BUT THOSE WHO CANNOT LEARN, UNLEARN AND RELEARN.” ALVIN TOFFLER

THANK